BUSINESS OF DATA Texas Rangers Get Winning Numbers from Scorekeeper Nielsen ‘Cable, satellite, over-the-air, out of home, all of these things were just in our DNA in terms of how we measure,’ said Nielsen’s Paul LeFort
BUSINESS OF DATA Vizio Adds FanDuel Sports Network to Streaming App Lineup Move will help viewers find the games they want to watch
BUSINESS OF DATA The Business Of Data With Jon Lafayette: Special Holiday Edition What happens in the fourth quarter often determines the success of both media companies and the retailers that depend on them to drum up sales. In this issue, we have data from iSpot on holiday ad spending and TransUnion on consumer attitudes as we near the end of a turbulent
BUSINESS OF DATA iSpot Data Shows Holiday Spending Up As Retailers Root for a Greener Holiday Season Ad spending has risen steadily each week, from $6.9 million the week of October 6 to $168.7 million the week of November 17
BUSINESS OF DATA MX8 Labs Study Finds Big Difference Among Relevant, Personalized and Intrusive Ads Among those who said targeted ads were invasive, 57% said they felt less positive about those brands
BUSINESS OF DATA The Business Of Data With Jon Lafayette: Getting Faster, Shorter and Coming Home Sometimes, data can illuminate a problem. Sometimes it can solve them. The world of TV is changing so fast it is hard to keep up. Data about consumer habits can provide a roadmap to the future. In this edition was learn how to enliven FAST channels, why people are engaging
BUSINESS OF DATA Wurl Report Says Live Programming Puts FAST Channels in Fast Lane 'Live programming — especially sports — may prove to be the key, not just to viewership, but to loyalty in a highly competitive landscape,' the report says.
BUSINESS OF DATA The Home Screen Is Where the Heart Is, New LG Report Says “LG Ad Solutions’ Home Screen offering represents a premium entry point for brands to build meaningful, measurable connections with viewers," said Mike Laband of Magnite
BUSINESS OF DATA The Short Report: Short-Form Video Finding Greater Favor With Viewers Media.net study names YouTube Shorts leader in growing format
BUSINESS OF DATA The Business of Data with Jon Lafayette--Three Ways Marketers Can Score Data helps marketers do their jobs. It can also help ad sellers create vehicles that enables their clients to do their jobs more efficiently. And, by the way, generate additional revenue. The stories in this newsletter show how it's done. Ahead of World Cup, Marketers Can Target Five
BUSINESS OF DATA Ahead of World Cup, Marketers Can Target Five Types of Fans GWI survey categorizes soccer followers by their passions, habits and purchasing power
BUSINESS OF DATA DirecTV Stakes Claim to Share of Political Advertising Gold Mine Using AI, DirecTV Elect targets CTV audiences
BUSINESS OF DATA Amazon Ads Expands Local Capabilities with Location-Based Interactive Video Campaigns ‘By bringing local context to streaming campaigns, we’re making it easier for brands to reflect the communities they serve while democratizing access to premium streaming environments,’ said Amazon’s Jenn Donohue
BUSINESS OF DATA iSpot Adds Captify Search Data to Outcomes Arsenal ‘Captify provides a great option for brands or publishers that want to use search as a response to advertising,’ said iSpot’s Emily Wood
BUSINESS OF DATA Study Calls IP Address-Based Targeting Unreliable for CTV Ad Campaigns Truthset finds IP addresses accurately linked to postal addresses just 13% of the time
BUSINESS OF DATA Price Increases Aren’t the Only Reason Consumers Cancel Streaming Services Consumers tell Gracenote survey finding something to watch is too difficult
BUSINESS OF DATA FanDuel Sports Network Bringing Live NHL, NBA Games to FAST Platforms 24-hour FAST channel planned for next year
BUSINESS OF DATA Julie Van Ullen Named President and CRO as iSpot Bolsters Executive Team 'She has a clear vision for how iSpot’s measurement and data assets will power performance and efficiency in the next generation of advertising,' said iSpot CEO Sean Muller
BUSINESS OF DATA Measuring FAST: Nielsen Puts Share of Viewing at 6.8% Measuring individual channels is being looked at, says Brian Fuhrer of Nielsen
BUSINESS OF DATA Big Demand for New Stephen King Show On HBO King is money for streaming, Parrot Analytic’s data shows
BUSINESS OF DATA The Business of Data with Jon Lafayette: A Not-So-Scary AdTech Tale At a time when the media and advertising business are push to be huge, it's nice to tell the story of a smaller player with a entertaining back story. Thrills and chills to follow. Also this week, we heard more about Netflix's advertising roadmap and how
BUSINESS OF DATA AdTech Company TriCoast Media Serves Up Horror Movies With Film Festival With programming roots, company offers brands a direct path to publishers
BUSINESS OF DATA Netflix Looks to Bolster Data, Measurement as Ad Business Grows ‘We're going to be able to move more quickly than other streamers as we leverage pre-existing tech and data science assets and expertise,” said Co-CEO Greg Peters
BUSINESS OF DATA Advertisers Can Get Primetime Results from Spots in Other Dayparts, Spectrum Reach Report Says ‘Our attribution insights demonstrate that sports are extremely effective at driving website response,’ the report said
BUSINESS OF DATA How Data-Driven Linear Can Help Preserve Linear TV ‘Data-driven linear is really good for everything in TV that’s not sports,’ says Howard Shimmel
