BUSINESS OF DATA

A collection of 81 posts

BUSINESS OF DATA

Turning Music Fans into Consumers is Focus of Report from Vevo

64% of fans were more favorable to brands aligned with artists and the industry

BUSINESS OF DATA

Advertisers Spend More On Linear TV As Reach Declines in Q3, iSpot Reports

CBS and Fox News led the way by network TV ad reach, as advertisers and audience continued consolidation around live sports and news.

BUSINESS OF DATA

NBCUniversal Scores Before Start of NBA Return Season

‘Live sports viewership continues to be strong, giving us a unique opportunity to reach the right audiences in fun and engaging content,’ said Jill Hamilton of AmEx

BUSINESS OF DATA

The Business of Data with Jon Lafayette--OpenAP Adds to Footprint

With all the tools that businesses have at their disposal, the quest to find what works, what effective, remains unending. There's tons of data, but few solid solutions. That opens the door to new players offering answers through new products, new studies, new theories, as you'll

BUSINESS OF DATA

OpenAP Adds Stations, Streamers and Ad-Tech Partners to Audience-Based Ad Platform

‘OpenAP enables advertisers to activate data-driven strategies at scale,’ said CRO Ashley Luongo

BUSINESS OF DATA

Why Many Advertisers Are Disappointed With CTV

Gracenote sees brand advertisers buying narrow audiences

BUSINESS OF DATA

Interactive Ads Generate Engagement and Lift Sales Intent: Study

'As viewers increasingly expect TV to be more than a passive experience, brands have a rare opportunity to turn curiosity into connection through interactivity,’ said Jacqueline Corbelli of BrightLine

BUSINESS OF DATA

Baseball Season Proved FanDuel Can Deliver Bigger Audiences, More Data About Fans

‘This season’s results are a powerful validation of the scale and sustainability of what we’re creating,’ said  David Preschlack of Main Street Sports Group

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Making Programmatic Pause Ads Sparkle

This week, everyone's eyes were on Jimmy Kimmel for signs about the future of broadcast networks and their affiliates, not to mention free speech. But, as always, in the background, the business of data ground on and we present how programmatic technology is powering more pause ads and

BUSINESS OF DATA

WunderKIND Ads’ Programmatic Pause Ads Sparkle for Zales

'WunderKIND Ads for CTV exceeded our expectations by driving more QR code scans vs. prior CTV campaigns,' said Yasmari Garay of Zales

BUSINESS OF DATA

Millennials, Gen Z Fuel Betting Growth, But Winning Streak Might Cool Off

Efforts to market to Gen Z and millennials might come up snake eyes because the financial outlook for those generations is coming up craps

BUSINESS OF DATA

Football Giving Sports Podcasts An Early Season Lift

81% of sports podcast listeners are men, with 44% between the ages of 35 and 54

BUSINESS OF DATA

Turning Toward Streaming, DirecTV App Integrated Into Vizio Smart TVs

'We’re continuing to deliver more choice and flexibility by making DirecTV available on more devices,' said DirecTV's Vikash Sharma

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: MarketCast Goes Pro With Brand Effect

When it comes to measurement, the hottest topics are streaming and outcomes.

BUSINESS OF DATA

Election Spending Will Be Big In 2026 With CTV’s Share Jumping 25%, AdImpact Says

Broadcast cointiues to get the lion's share of political spending, with $5.28 billion expeted to go to broadcast networks and stations

BUSINESS OF DATA

VAB’s Sean Cunningham Blitzes Nielsen’s ‘Big Data’ at CIMM Conference

'How do you go from a panel of 44,000 to 45 million [homes supplying data] and actually you’re deepening your undercount?' Cunningham wondered

BUSINESS OF DATA

MarketCast Launches Brand Effect Pro to Optimize Cross-Channel Campaigns

'With MarketCast cross-channel metrics and AI-powered insights, Brand Effect Pro makes it easier than ever to analyze ad performance and understand whether campaigns are breaking through and driving impact,' said MarketCast's Amy Fenton

BUSINESS OF DATA Featured

Fox, Madhive Team Up to Bring More Live Streaming Sports to Local Advertisers

'What Madhive does really well is they grab as many points of distribution that are in the OTT world as possible, and then put it into a package for us,' says Fox TV Stations' Michael Page

BUSINESS OF DATA

Sports on CTV Are a Bargain, For Now, Says Dan Larkman of Keynes Digtal

'This is an opportunity where you're getting lower CPMs on premium inventory because the fill is low. Next year, that’s probably not going to be the case," says Larkman

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: iSpot's Prescription For Lilly

We spent some time this week listening to presentations at the ANA's Measurement and Analytics Conference. Measurement and data is crucial to marketers and it was impressive to see the smart people involved in measurement and the systems they've created. We cover a few of the

BUSINESS OF DATA

How Lilly Relies On ISpot’s Unified Measurement

"We need to make sure that we have the right measurement partners and solutions available to make good strategic decisions," said Eli Lilly's Zachary Schroll

BUSINESS OF DATA

Personalization Helps Make Streaming Win Across Diverse Audiences, LG Ad Solutions Study Finds

'Our latest Inclusive Screen study shows that diverse audiences want more control, easier discovery and advertising that reflects their interests and identities,' said LG Ads' Monica Longoria

BUSINESS OF DATA

Marketers Closer To Getting Reach And Frequency Data From Aquila

'We’re not looking to reduce spend. We’re looking to better amplify our coverage,' said Alex Ganci of McDonald's.

BUSINESS OF DATA

Comscore, Trade Desk Team Up To Boost Audio's Share Of Digital Media

Audio, including podcasts, get 31% of time spent by consumers, but just 3% of ad spending

BUSINESS OF DATA

FAST’s Final Frontier is Live Sports, Says Report from Amagi

Tubi launches ad campaign emphasizing the 'free' as streaming prices rise