BUSINESS OF DATA

A collection of 108 posts

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Disney Shows Off Data and Tech at CES

The Consumer Electronics Show has beecome a big gathering spot for people in the ad industry. No wonder. The ad business has become increasingly dependent on tech and data and showing you have technology chops is now table stakes. Several companies made announcements about their tech and data plans this

BUSINESS OF DATA

Disney’s New Metric for Advertising Success

‘This year we’re doubling down on giving you more control in measurement and performance,” said Disney’s Rita Ferro

BUSINESS OF DATA

NBCU Heads to Medal Stand With Record-Setting Sellout of Olympic Ad Inventory

NBA All-Star game also sold out

BUSINESS OF DATA Featured

Roku, iSpot Team Up to Optimize Campaigns with Outcome Data

‘This partnership is clearly improving the effectiveness and efficiency of our media investments,’ said SimpliSafe’s Courtney Strauss Manning

BUSINESS OF DATA

Daily Show: Comscore Offers Episode-Level Content Measurement

‘It’s critical for our brands that we optimize their investments with smarter decisions, by measuring each piece of content and understanding people’s behavior across multiple devices,” said Canvas’ Jack Embree

BUSINESS OF DATA

Amazon Holds Prime Spot in 2026 Upfront Parade

‘We’re helping advertisers deliver more relevant messages to consumers across the full funnel—while driving best-in-class performance and business impact,’ says Amazon’s Alan Moss

Members only

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Predictions, Predictions

BUSINESS OF DATA

After an Uncertain 2025, Bold Predictions for 2026

The future of streaming, ad tech and AI

BUSINESS OF DATA

Avoiding Commercials in 2026? Forget About It, and Other Predictions From Roku

'On our platform, roughly 60% of households who used to watch only ad-free streaming back in 2020, are now watching FAST,' said Roku's Jon Merkin

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Deals, Data and Donna. Oh My

Even in this holiday season, the deal-making won't stop. Streaming continues its takeover of TV as Netflix gets closer to devouring Warner Bros and YouTube gets set to stream the Oscars. (It feels like going to the movies is going to feel more retro and unusual in the

BUSINESS OF DATA

XR Makes Deal with Nielsen to Build Measurement Into Campaign Assets

'Solutions like these help us improve the overall ad ecosystem as well as make us better business partners to our clients, said Nielsen's Nichole Henderson

BUSINESS OF DATA

NBCU Putting More Data at Clients' Fingertips With Performance Insights Hub

“We effectively prove that premium video really hasn’t gotten the credit it deserves for driving full-funnel impact,” said NBCU’s Gina Reduto

BUSINESS OF DATA

A Speciale Role At Data-Driven Start-Up Audyns

Industry legend Donna Speciale named senior advisor

BUSINESS OF DATA

Ad Production Payroll? XR Has an App For That

'Our platform puts all critical payroll features in one place.' said XR CEO John Batter

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: New Execs In MarketCast C-Suite

MarketCast is leveling up with a new set of top level executives. The company will be rolling out its new cornerstone product, Total Effect, its AI-driven, predictive data product next year. Speaking of AI, everyone talks about it. Comscore measures it. See what it found below. AI is also a

BUSINESS OF DATA

MarketCast Hires New Executive Team Ahead of Total Effect Launch

‘Marketers are facing unprecedented pressure to prove what’s working, and MarketCast is uniquely positioned to answer that,’ said new CEO Lana Busignani

BUSINESS OF DATA

TikTok Dances With DV to Get Deeper Attention Metrics

'We’re giving advertisers access to impression-level attention insights, empowering them to optimize ad creatives, ad placements and investment strategies on TikTok,’ said TikTok’s Lorry Destainville

BUSINESS OF DATA

Comscore Report Shows Marketers How AI Is Affecting Consumer Behavior

‘AI assistants are shifting from novelty to everyday infrastructure embedded across platforms and used continuously,’ said Comscore’s  Smriti Sharma

BUSINESS OF DATA

WPP Media Offers More Positive Ad  Spending Outlook

The U.S. ad business will grow to $490.9 in 2026, up 9.1%, including $13.1 billion in political advertising

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Helping CTV Swing For The Fences

Everyone seems to know something is wrong with CTV. While streaming viewership climbs, ad dollars are slower to shift. In this edition, we see several companies looking to make CTV more advertiser friendly. And as baseball's hot stove season heats up, we look at how the Texas Rangers

BUSINESS OF DATA

Gracenote Tunes Up Its Contextual Ad Targeting Game With Content Connect

'We’re taking a big step towards giving advertisers transparency, control and maximum scale across all CTV platforms,' said Gracenote’s Kanishk Prasad

BUSINESS OF DATA

Texas Rangers Get Winning Numbers from Scorekeeper Nielsen

‘Cable, satellite, over-the-air, out of home, all of these things were just in our DNA in terms of how we measure,’ said Nielsen’s Paul LeFort

BUSINESS OF DATA

Vizio Adds FanDuel Sports Network to Streaming App Lineup

Move will help viewers find the games they want to watch

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Special Holiday Edition

What happens in the fourth quarter often determines the success of both media companies and the retailers that depend on them to drum up sales. In this issue, we have data from iSpot on holiday ad spending and TransUnion on consumer attitudes as we near the end of a turbulent

BUSINESS OF DATA

iSpot Data Shows Holiday Spending Up As Retailers Root for a Greener Holiday Season

Ad spending has risen steadily each week, from $6.9 million the week of October 6 to $168.7 million the week of November 17