BUSINESS OF DATA The Business Of Data With Jon Lafayette: Sports Are Running Up the Score You can't talk TV without talking sports. And just like in sports, having the right statistics matter when you need to make a decision and metrics are becoming more and more advanced. Because it is the last way to reach mass audiences, having the latest data on who&
BUSINESS OF DATA Amount of Sports Programming on Streaming Jumps, Says Gracenote Subscription services and FAST channels getting into the game
BUSINESS OF DATA NFL Scores ‘Halo Effect’ For Advertisers, TVision Study Finds Data shows context matters in generating attention
BUSINESS OF DATA The Business Of Data With Jon Lafayette: The Cost Of Dubious Data When it comes to data, it might be true that this is the worst of times, and the best of times. On the downside, inaccurate targeting data is costing marketers billions, according to one study. On the upside, AI agents can answer the toughest marketing questions using data in seconds.
BUSINESS OF DATA CIMM Names Directors, Sets Agenda for 2026 'AI will speed up planning and optimization, but only if the inputs are credible,' said Ben OMD's Hovaness
BUSINESS OF DATA Marketers Wasting $7.4 Billion in CTV Ad Spending Because of Inaccurate Data, Truthset Reports 'If marketers can’t rely on the data guiding their decisions, they’re flying blind,' said Truthset's Scott McKinley
BUSINESS OF DATA iSpot Launches Sage to Bring the Wisdom of its Data to Clients Instantly Early users include General Motors, Airbnb
BUSINESS OF DATA Celebrity-Filled Commercials Dominated Super Bowl, According to XR 102 actors, athletes, musicians, and content creators appeared in spots
BUSINESS OF DATA The Business Of Data With Jon Lafayette: Streaming With a Main Course of Data One of the benefits of growing in streaming is the data you get about your customers. That's something Fox is learning to enjoy. Of course, there can be too much of a good thing. Fortunately AI is coming to the rescue. Or is it? Read more below to
BUSINESS OF DATA Fox Shares Data About Streaming Viewing 'We’ve already gained meaningful insights into audience engagement trends,' said Lachlan Murdoch
BUSINESS OF DATA BrightLine Clicks With Disney’s Streaming Portfolio Expanded relationship includes Disney+, live sports, programmatic inventory
BUSINESS OF DATA How AI Is Changing the Business of Data and Measurement Because so far, measurement of attribution, incrementality and return on investment have not been reliable, billions of marketing dollars have been mis-allocated, new IAB report says
BUSINESS OF DATA The Business Of Data With Jon Lafayette: Going Direct for Transparency Data is supposed to help you understand the world and make better decisions. If the data are dodgy, things don't work as well. This week, we have a company offering transparency to boost its brand. As for the rest of this newsletter, I'm going to be
BUSINESS OF DATA Cadent Goes Direct to Clean Up CTV Supply Chain ‘Our data clearly demonstrates Cadent’s commitment to sourcing CTV inventory that allows media buyers to deploy programmatic investments with the utmost confidence,’ said Jounce Media’s Chris Kane
BUSINESS OF DATA With Olympics Sold Out, App Science Offers Alternatives for Reaching Fans to Hungry Marketers This audience is mobile, culturally curious, and highly responsive to brand messaging, giving advertisers a powerful opportunity to connect through storytelling that extends beyond the broadcast,’ said App Science’s Helen Lum
BUSINESS OF DATA The Business Of Data With Jon Lafayette: More Talk About Currency The year opens with data and measurement at the forefront. Decisions need to be made about what the industry needs now and who will provide it. It's a cycle we've seen before and we'll see where this round of musical chair leaves us. CIMM
BUSINESS OF DATA CIMM Report Says Ad Industry Can Support ‘At Least Two’ Currency Providers Some issues make it difficult to switch providers
BUSINESS OF DATA CTV Expected to Lead Way As Ad Industry Grows in 2026, Mediaocean Study Says Local TV, national TV, and print face the sharpest cuts (36%, 34%, and 49%, respectively) as budgets shift toward channels that appear to provide greater precision, flexibility, and dynamic optimization.
BUSINESS OF DATA Super Bowl Prediction: Commercials Will Feature Celebrities iSpot data also show ads tend to feature “buy now” brands and humorous content
BUSINESS OF DATA Report Shows How to Find and Influence Black Consumers Neilsen says reflecting interests and culture builds a stronger business for brands.
BUSINESS OF DATA Jury Orders EDO to Pay $18.3 Million to iSpot for Breach of Contract iSpot alleged that EDO's new products were “built on the back of iSpot’s data and product” and designed to take customers and market share from iSpot.
BUSINESS OF DATA CIMM, WFA Take Crack At Cross-Media Measurement ‘Varying methodologies and regulatory constraints continue to create challenges for the industry,’ said CIMM’s John Watts
BUSINESS OF DATA Fullthrottle.ai Launches DSP to Accelerate Auto Campaigns 'That’s our guarantee. Two minutes and your campaign’s live,' said fullthrottle's Amol Waishampayan
BUSINESS OF DATA Athletes Scoring Bigger Bucks for Appearing in Commercials: XR Report Payments to sports stars up 106% since 2019 to almost $250 million
BUSINESS OF DATA Web Video Company SeenThis Names Agency Vet John Osborn U.S. President Sustainable tech firm looks to grow business with publishers, agencies and marketers
