BUSINESS OF DATA

A collection of 23 posts

BUSINESS OF DATA

Magnite Leaps Into Providing Pause Ads Programmatically

Also: Charter's Spectrum Reach buys ShowSeeker and streamers conitnued to dominate Nielsen's TV distributor rankings in July

BUSINESS OF DATA

‘Happy Gilmore 2’ Scores Hole in One With Record Viewing for a Streaming Movie

Adam Sandler bags 2.9 billion minutes viewing in opening weekend on Netflix

BUSINESS OF DATA

Swoop Getting a Healthy Dose of Measurement from iSpot

Deal will help marketers reach the right patients and providers

BUSINESS OF DATA

Nexstar’s Perry Sook Bets On Rule Changes, Blasts 'Antiquated' Measurement

Broadcaster bets ownership caps will be lifted so viewers don’t have to listen to ‘chat bots’ deliver the local news

BUSINESS OF DATA

Streaming Climbs To Nearly 50% Of July TV Usage, Says Nielsen

Netflix’s ‘Squid Game,’ Peacock’s ‘Love Island’ are most streamed shows

BUSINESS OF DATA

New Data From TVision Shows Strength Of Streaming

Binge releases generate less attention than shows that drop weekly

BUSINESS OF DATA

LiveRamp’s Adam Paul On How Data Boosts The Value of Tentpole TV Events

“Data can build on the already intrinsic power of live to make them more valuable, with more personalized and relevant messaging to the specific audience.”

BUSINESS OF DATA

Don’t Be Tardy When It Comes to Back-To-School Advertising, Samsung Ads Says

62% of shoppers said they purchase products by clicking on a ‘buy now’ button during interactive commercials

BUSINESS OF DATA

Study: Contextual Targeting Generates 2.1X More Ad Attention

Wurl says attention leads to better business outcomes

BUSINESS OF DATA

Nielsen Moves Into Ad Outcomes Business, Starting With Attention

Data from Realeyes available on Nielsen One platform

BUSINESS OF DATA

Streaming Also Gains Share of Ad-Supported TV Viewing in Q2

73.6% of all TV viewing featured commercials, up from 72.4% in Q1, Nielsen says

BUSINESS OF DATA

Charter Q2 Numbers Provide Snapshot Of State Of Cable Business

Despite cutting sub losses, Wall Street sent Charter stock plunging 18%

BUSINESS OF DATA

Linear Still Dominates TV Ad Impressions, But Connected TV Gains In 1H 2025, Says iSpot

'Fragmented viewing calls for a true read on incremental reach and conversions to understand where–and how–ads are having an impact, iSpot said

BUSINESS OF DATA

Samsung: With Smart Set Data, TV Can Compete With Digital At Bottom Of Marketing Funnel

‘This is the moment when TV truly becomes a conversion medium for advertisers.’

BUSINESS OF DATA

Another Netflix Milestone, Leapfrogging NBCU In Nielsen Distributor Rankings

Fox crosses upfront goal line, with big push from sports

BUSINESS OF DATA

Why Pause Ads Are Popular, According To New DirecTV/Magna Study

'We pause for various reasons whether it be to grab a snack, check a message, or process what just happened on screen, but what remains consistent is that we’re still engaged,' said Magna's Kara Manatt. 'That’s a valuable moment for brands to stay top of mind.'

BUSINESS OF DATA

Netflix Nearly Done With Upfront, As Streamer Wraps A Very Profitable 2Q

Company not interested in legacy media assets, CFO Spencer Neumann says

BUSINESS OF DATA

iSpot Names Craig Ziegler As Chief Product Officer

Ryan Moore named chief business officer at Nielsen’s Gracenote unit

BUSINESS OF DATA

NBCU Upfront Shows TV Is A Whole New Ball Game

NBCU said that almost 60% of the commitments advertisers made were transacted on advanced audiences in the upfront.

BUSINESS OF DATA

Data-Driven Advertisers Direct More Spending to CTV and Digital Video

“Despite the self-serve nature of programmatic activation, buyers still want a certain level of direct human interaction with the sell-side to activate their campaigns,” the IAB report says

BUSINESS OF DATA

YouTube, Netflix Both Show Gains As Streaming Grows Share In June

Streaming’s share in June again topped broadcast and cable combined, with broadcast below 20% for the first time

BUSINESS OF DATA

Amid Upfront, JIC Endorses Comscore, iSpot, VideoAmp As Currency for Transactions

Nielsen addresses customer concerns about Big Data + Panel ratings

BUSINESS OF DATA

Podcasts Increase Popularity in Canada, With YouTube Taking Lead Role

The most downloaded podcast overall in Canada was Dateline NBC from NBCUniversal News Group. The most downloaded single episode featured Steve Martin and Martin Short on Smartless on the SiriusXM Podcast Network.