BUSINESS OF DATA BrightLine Clicks With Disney’s Streaming Portfolio Expanded relationship includes Disney+, live sports, programmatic inventory
BUSINESS OF DATA Gracenote Tunes Up Its Contextual Ad Targeting Game With Content Connect 'We’re taking a big step towards giving advertisers transparency, control and maximum scale across all CTV platforms,' said Gracenote’s Kanishk Prasad
BUSINESS OF DATA Interactive Ads Generate Engagement and Lift Sales Intent: Study 'As viewers increasingly expect TV to be more than a passive experience, brands have a rare opportunity to turn curiosity into connection through interactivity,’ said Jacqueline Corbelli of BrightLine
