Bridgerton - THE MEASURE

Sign in Subscribe

Bridgerton

A collection of 4 posts

The Delicate Balance Of Streaming Demand Decay

The Delicate Balance Of Streaming Demand Decay

The following is a selection from Brandon Katz of Parrot Analytics. Hit shows can drive significant demand for streaming services, but some are able to sustain that audience interest both throughout season one and into the offseason. Parrot Analytics data looks at a few top shows from recent years, and

Netflix Leads Streamers for May Growth in Earned Media Value

CREATOR ECONOMY

Netflix Leads Streamers for May Growth in Earned Media Value

Netflix racked up $149.2 million EMV during the month, an 82% increase from its April EMV, per CreatorIQ.

Netflix Scores Spin-Off Success With Bridgerton, Queen Charlotte

Netflix Scores Spin-Off Success With Bridgerton, Queen Charlotte

The following is a selection from Brandon Katz of Parrot Analytics. While the narrative around Netflix was long its lack of true franchises, that tide could be shifting. The consumption affinity, or the grouping of titles that audiences watch together, between the two separate shows is the secret sauce in

How Netflix Wins

How Netflix Wins

The following is from Brandon Katz of Parrot Analytics... Netflix, the market-leading streamer, has also recognized what the rest of Hollywood has always known: franchises (or proven on-screen hits that generate multiple entries) elicit recurring interest. Continuations or expansions of existing franchises (Wednesday, Queen Charlotte, XO Kitty, The Witcher Blood