brand fandom - THE MEASURE

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brand fandom

A collection of 8 posts

How Brand Fandom Powers Business Growth

Strong brands don’t just win hearts — they deliver measurable business results. MarketCast’s 2025 Brand Fandom study reveals a powerful and consistent link between brand fandom and financial performance, showing that shifts in fandom are not only correlated with revenue outcomes but can actually help predict overall business health.

As U.S. Soccer Enthusiasm Grows, a Look At the Top Brands Sponsoring the NWSL, MLS

Most-recognized official NWSL sponsors include Nike, Amazon, CarMax, per MarketCast.

MLB Sponsors Like Gatorade, Nike Hitting Home Runs With Fans

Gatorade was the top official sponsor recognized by MLB fans, at 61% aided awareness, according to MarketCast

WNBA Fans Show Higher Affinity for Official Sponsors Compared to NBA

With the WNBA season at an end and the NBA season tipping off, new data from MarketCast reveals some differences between the two regarding fan affinity — and notably, the WNBA beats the NBA for official league sponsor consideration and support. Some specific insights from MarketCast’s Sports Sponsorship Effectiveness Report:

Verizon Is The Most Recognized Official NHL Sponsor

MarketCast's sports sponsorship research delivers norms and fandom insights that prove value and inform activation.

Most-Loved Brands Harness Nostalgia, Comfort and Joy

Per MarketCast, among people 35-49 years old, Oreo ranked No. 4 for fandom and received an 83% overall love score.

MarketCast: Tech Giants at the Heart of Consumer Fandom in 2025

Not only is Amazon the No. 1 brand by fandom, it scores high for love and trust with consumers, according to MarketCast's analysis.

Brand Equity Accounts for 52% of What Motivates Consumers to Purchase

MarketCast's latest Brand Fandom study highlights the power of fandom to drive purchase decisions.