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Bloomberg

A collection of 2 posts
Longer-Form Videos Dominate YouTube Watch-Time
CREATOR ECONOMY

Longer-Form Videos Dominate YouTube Watch-Time

While Shorts have taken over YouTube from a strict views standpoint, watch-time is increasingly guided by videos with durations of 20 minutes or longer. New Tubular Labs data – first shared with Bloomberg – reveals that over 57% of YouTube's minutes watched in 2025 (through May 31) were delivered by
Jun 17, 2025 1 min read
Chili's Wants Diners Back, But Has Been Sitting Out TV Advertising
TV

Chili's Wants Diners Back, But Has Been Sitting Out TV Advertising

As Bloomberg recently detailed, Chili's is trying new methods to get diners back in the doors of its restaurants. However, the brand also hasn't advertised on TV much since the pandemic started back in 2020, according to data from iSpot. During the first three months of
Nov 2, 2022 1 min read
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