Video Behavior Is The New Identity: Albert Thompson On The Future Of Measurement Albert Thompson, Director of Digital Innovation at Walton Isaacson, breaks down one of the industry’s biggest challenges—measurement—and why it’s lost sight of what actually matters: business outcomes.
TV Brands Bank On Black Panther: Wakanda Forever While Disney and Marvel Studios blitz TV with Black Panther: Wakanda Forever trailers, brands are also getting in on the act as well. iSpot data shared exclusively with AdAge shows how branded campaigns around the movie are also picking up billions of TV ad impressions promoting the film. Target leads
TV Black Panther Reigns Once More As Trailer Blitzes TV Anticipation was high for the sequel to 2018’s Black Panther, and Marvel Studios approached TV advertising accordingly to get audiences in seats for opening weekend. Data from iSpot shows that the Black Panther: Wakanda Forever trailer has the highest est. national TV ad media value of Marvel’s three
