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Black CTV Users

A collection of 1 post
Two-Thirds Of Black CTV Users Prefer Streaming, Vs. Traditional TV
TV ADVERTISING

Two-Thirds Of Black CTV Users Prefer Streaming, Vs. Traditional TV

LG Ad Solutions recently completed its Inclusive Screen Series to provide better representation and research around diverse audiences' TV preferences and trends. The first of those, focused on Black CTV users, sheds light on everything from preferred content genres, to ad attention, what spurs purchase decisions, and more. * LG
Aug 14, 2024 1 min read
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