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Big Brains

A collection of 3 posts
NBA Playoffs Reached 45% Of U.S. QSR Visitors
The Measure Newsletter

NBA Playoffs Reached 45% Of U.S. QSR Visitors

Long-form videos thrive on YouTube, how LinkedIn is bringing B2B to CTV, and more in this week's The Measure newsletter.
Jul 9, 2025 2 min read
How LinkedIn Is Bringing B2B Marketing To Connected TV
Big Brains

How LinkedIn Is Bringing B2B Marketing To Connected TV

In the first episode of Big Brains, Media Cartographer Evan Shapiro sits down with LinkedIn VP of Product & Business Development Lee Womer.
Jul 7, 2025 6 min read
Unifying TV Ad Measurement Across Platforms
Big Brains

Unifying TV Ad Measurement Across Platforms

iSpot CEO Sean Muller sat down with Media Cartographer Evan Shapiro for Big Brains to talk about helping advertisers unify their data.
Jul 2, 2025 3 min read
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