Beyonce - THE MEASURE

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Beyonce

A collection of 5 posts

Creator Marketing Insights: The Streaming Winners of H1 2024

CREATOR ECONOMY

Creator Marketing Insights: The Streaming Winners of H1 2024

Peacock racked up $128.6 million in Earned Media Value during H1 2024, per a CreatorIQ analysis.

Haircare Case Study: Big Social Splash at Launch Doesn’t Guarantee Momentum

CREATOR ECONOMY

Haircare Case Study: Big Social Splash at Launch Doesn’t Guarantee Momentum

CreatorIQ examined the social metrics and Earned Media Value around celebrity-backed haircare brands.

Why Effective Marketing Must Be Creator-Led

Why Effective Marketing Must Be Creator-Led

According to a new report from CreatorIQ, 69% of brands increased their influencer marketing investment over the past year, and 86% suggested that creator marketing has been either somewhat or very effective at driving awareness for their brand or clients.