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Better-For-You

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Prebiotic Pepsi: Communicating ‘Same Taste’ To Health-Conscious Consumers
TV ADVERTISING

Prebiotic Pepsi: Communicating ‘Same Taste’ To Health-Conscious Consumers

Pepsi is making waves in the beverage industry with the nationwide launch of Pepsi Prebiotic Cola, a bold entry into the "better-for-you" (BFY) space.  By positioning the product as a "healthy soda" that maintains the iconic Pepsi flavor, the brand is successfully tapping into the rising
Mar 9, 2026 2 min read
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