CREATOR ECONOMY Women flock to The Daily Show on YouTube, Facebook in August Overall, seven of the top 10 publishers all increased unique female viewers in the U.S. by at least 1%.
CREATOR ECONOMY Pakman Gobbles Up Watch-Time Pakman’s volume-focused video-sharing helped fuel extensive watch-time across numerous videos.
CREATOR ECONOMY USA Today’s Winning Strategy With Gen Z USA Today is the No. 3 news & politics media outlet by unique U.S. video viewers age 13-to-24 across YouTube and Facebook
CREATOR ECONOMY Boling Bros’ Big August The creators have surged in 2024, from a minimal footprint last year to 35.6 million unique domestic viewers this August across YouTube and Facebook – a 53% month-over-month increase.
CREATOR ECONOMY Big News Month Fuels Double-Digit Audience Growth Major items like the Donald Trump assassination attempt, Joe Biden not pursuing reelection and the Olympics powered double-digit audience growth for the likes of ABC News, Fox News, NBC News, CNN and MSNBC.
CREATOR ECONOMY SpongeBob’s 25th Birthday Bubbles Up Big Watch-Time Increases U.S. minutes watched for SpongeBob SquarePants’ official Facebook and YouTube pages grew to 462.2 million in July 2024.
CREATOR ECONOMY Deadpool, Hot Ones Serve Up Big Month For First We Feast First We Feast, the home of Hot Ones, saw U.S. minutes-watched surge 53% month-over-month to a one-year high of 266 million minutes.
CREATOR ECONOMY Chefclub Network Cooks Up Comeback Despite the fight for online attention in the online cooking-sphere, one cooking-related publisher appears to be on the move. Audience Ratings data from Tubular Labs shows significant growth for both minutes watched and unique viewers for Chefclub Network’s U.S.-focused channel. * Chefclub earned 54.1 million unique U.
The Measure Newsletter 'Bridgerton' Knights Netflix With EMV Crown This week On The Measure: * Bridgerton Helps Netflix Nap Earned Media Value Crown * U.S. Open A Hole-In-One For Watch-Time * Sweet Combo For Impressions, Purchase Intent * Zach D. Films Rises As Teens’ Top Creator * Can Disney, WBD MAX-imize Bundle Audience? * This Week’s Free Report: Commercials & Classrooms - TV&
CREATOR ECONOMY Zach D. Films Rises As Teens’ Top Creator Creator Zach D. Films has been a hit with U.S. audiences aged 13-17, quickly growing his following with a large collection of shorts videos on YouTube and Facebook. Audience ratings data from Tubular Labs shows the channel, which shares short animated videos about “did you know?”-type topics, had
CREATOR ECONOMY Men Watched U.S. News Videos For 2.5x Longer Than Women Tubular Labs Audience Ratings shows that in April 2024, U.S. men watched over 5 billion minutes of video content from the top 500 news & politics media creators across Facebook and YouTube.
CREATOR ECONOMY Single Video Fuels Kids Roma Show Audience Explosion The channel grew U.S. minutes watched by 283% month-over-month, to 959.5 million – No. 3 among all domestic media & entertainment creators.
CREATOR ECONOMY SNL Heats Up, Even With Limited Election Content Year-over-year, SNL is up 54.5% in terms of unique viewers.
SPORTS Youth Sports Nets Larger Audience For SportsCenter SportsCenter Next’s unique U.S. audience (across Facebook and YouTube) nearly doubled SportsCenter’s last month.
The Measure Newsletter Big 4 Broadcasters Grow Reach Despite Fewer Ads This week on The Measure: * Big 4 Broadcasters Grow Reach With Fewer Ads * Music Helps NPR’s YouTube Audience Get Younger * Playoff Watch-Time Keeps Growing for the NBA * European Creator Economy Heats Up * Introducing: The Stat Line Podcast * This Week’s Free Report: iSpot's 2023-24 Linear TV Season
CREATOR ECONOMY News Publishers Net More Viewers in March Other major publishers like Fox News and NBC News were relatively static, showing small month-over-month unique viewer declines of 1% and 3%, respectively.
CREATOR ECONOMY Hulu Hits New Heights on Social Hulu was the No. 3 media & entertainment creator in the U.S. in March, reaching 40.6 million unique U.S. viewers across both Facebook and YouTube.
CREATOR ECONOMY Increased Uploads set The Dodo Up for Social Video Success The Dodo is seeing its long-term social strategy pay off, according to new Audience Ratings from Tubular Labs.
CREATOR ECONOMY UNILAD Rides Virality To Major March Audience Increase The channel saw unique viewers grow by 45% month-over-month, rising to UNILAD’s highest levels in the last year.
CREATOR ECONOMY Documentaries Fuel Frontline Social Growth PBS’s Frontline saw social video viewership leap in Feb. 2024, as audiences tuned into full-length documentaries – specifically around “Democracy On Trial” (about Donald Trump) and “Amazon Empire” (about Amazon and Jeff Bezos). * Tubular Labs Audience Ratings data shows U.S. minutes watched across YouTube and Facebook grew by 24%
TV ADVERTISING Oscars Ads Own Sunday Primetime Numerous trophies were given out during the 96th Academy Awards on Sunday. But the ads during the event also collected some honors, as shown by data from iSpot: * The 2024 Oscars delivered 16.07% of primetime TV ad impressions on Mar. 10, which was three times more than the next
CREATOR ECONOMY Nightcap Continues Its Rapid Rise On YouTube Tubular Labs data reveals that the show increased its unique U.S. viewers across YouTube and Facebook by 43% month-over-month, while minutes watched climbed by 52%.
CREATOR ECONOMY Lina Star Grows Unique Viewers On Social Video Nearly 5x, Year Over Year ASMRLinaStar is only about 15 million unique viewers away from the No. 1 creator spot (Dylan Anderson), and less than 9 million behind MrBeast.
CREATOR ECONOMY Media Companies Kick Off 2024 With Big Social Video Views The three parent companies were the biggest properties on the two social platforms by U.S. unique viewers in January.
CREATOR ECONOMY Cartoon Promos Boost Amazon Prime Video’s Social Watchtime, Audience The new show helped fuel a 41% increase in Amazon Prime Video’s U.S. unique viewers across YouTube and Facebook, and a 74% boost in minutes watched.
