CREATOR ECONOMY Kevin Hart’s LOL Network Turning Laughs Into Watch-Time By programming its YouTube similarly to a cable network, LOL Network is carving out a unique niche that other media companies can mimic as well.
CREATOR ECONOMY COPS Mines Archives For 17% More YouTube Watch-Time In April, COPS uploaded 34 new videos while generating 191.4 million minutes of watch-time among U.S. YouTube viewers.
CREATOR ECONOMY Stone Face Memes Soars to Most-Watched U.S. Creator The account was watched by 107.3 million unique U.S. viewers in April – No. 1 among all domestic accounts on YouTube.
CREATOR ECONOMY Old Spice Smells Social Video Success Analysis shows that the brand has used a combination of advertising and UGC-type videos to become one of the most-watched brands in the U.S.
CREATOR ECONOMY SNL Sustains Reach On Social Well Past Election Season SNL hits a 13-month high in unique reach across YouTube and Facebook as part of its 50th anniversary season.
CREATOR ECONOMY Spring News Cycle Jolts Viewership For TV News on Social Video Tariffs, economy fears and policy changes dominated network and cable news publishers on social video.
CREATOR ECONOMY Sports Creator Adam Arroyo Tops U.S. Leagues In March For the month, his unique U.S. audience surpassed the likes of the WWE, NFL, NBA, MLB and more.
CREATOR ECONOMY TurboTax Invests in Social Video, With Big Pay-Off TurboTax was the most-seen video creator in the U.S. in February, reaching 77.3 million unique domestic viewers across YouTube and Facebook.
CREATOR ECONOMY Memes Reign Supreme for NFL Fans on Social Video NFL Memes retained its lead over the NFL with 49.4 million unique U.S. viewers in February 2025.
CREATOR ECONOMY Beauty Creators See Big New Year Boost Tubular Labs reveals that the top nine U.S. beauty channels all saw double-digit viewership growth, month-over-month across Facebook and YouTube.
CREATOR ECONOMY Females Flock To Fox News The cable network saw U.S. female viewers grow by 31% month-over-month.
CREATOR ECONOMY Law & Crime Network Watch-Time Rises With Diddy News Law & Crime Network saw September U.S. minutes watched across YouTube and Facebook jump by 51% month-over-month according to Tubular Labs
CREATOR ECONOMY House Of Highlights Holds Social Sports Video Crown According to Tubular Labs’ Audience Ratings data, House of Highlights dunked on competitors in September 2024 with its NBA recaps, garnering 62.9 million unique U.S. viewers across YouTube and Facebook.
CREATOR ECONOMY Chef Koudy Cooks Up Audience Growth With Shorts The creator uses food for quick comedic shorts, spurring nearly 5x growth in unique U.S. viewers according to Tubular.
CREATOR ECONOMY Podcasts Utilize Social Video To Earn Lengthy Watchtime Tubular Labs data reveals an increasing number of podcasters are publishing long portions of episodes or entire episodes altogether
CREATOR ECONOMY Women flock to The Daily Show on YouTube, Facebook in August Overall, seven of the top 10 publishers all increased unique female viewers in the U.S. by at least 1%.
CREATOR ECONOMY Pakman Gobbles Up Watch-Time Pakman’s volume-focused video-sharing helped fuel extensive watch-time across numerous videos.
CREATOR ECONOMY USA Today’s Winning Strategy With Gen Z USA Today is the No. 3 news & politics media outlet by unique U.S. video viewers age 13-to-24 across YouTube and Facebook
CREATOR ECONOMY Boling Bros’ Big August The creators have surged in 2024, from a minimal footprint last year to 35.6 million unique domestic viewers this August across YouTube and Facebook – a 53% month-over-month increase.
CREATOR ECONOMY Big News Month Fuels Double-Digit Audience Growth Major items like the Donald Trump assassination attempt, Joe Biden not pursuing reelection and the Olympics powered double-digit audience growth for the likes of ABC News, Fox News, NBC News, CNN and MSNBC.
CREATOR ECONOMY SpongeBob’s 25th Birthday Bubbles Up Big Watch-Time Increases U.S. minutes watched for SpongeBob SquarePants’ official Facebook and YouTube pages grew to 462.2 million in July 2024.
CREATOR ECONOMY Deadpool, Hot Ones Serve Up Big Month For First We Feast First We Feast, the home of Hot Ones, saw U.S. minutes-watched surge 53% month-over-month to a one-year high of 266 million minutes.
CREATOR ECONOMY Chefclub Network Cooks Up Comeback Despite the fight for online attention in the online cooking-sphere, one cooking-related publisher appears to be on the move. Audience Ratings data from Tubular Labs shows significant growth for both minutes watched and unique viewers for Chefclub Network’s U.S.-focused channel. * Chefclub earned 54.1 million unique U.
The Measure Newsletter 'Bridgerton' Knights Netflix With EMV Crown This week On The Measure: * Bridgerton Helps Netflix Nap Earned Media Value Crown * U.S. Open A Hole-In-One For Watch-Time * Sweet Combo For Impressions, Purchase Intent * Zach D. Films Rises As Teens’ Top Creator * Can Disney, WBD MAX-imize Bundle Audience? * This Week’s Free Report: Commercials & Classrooms - TV&
CREATOR ECONOMY Zach D. Films Rises As Teens’ Top Creator Creator Zach D. Films has been a hit with U.S. audiences aged 13-17, quickly growing his following with a large collection of shorts videos on YouTube and Facebook. Audience ratings data from Tubular Labs shows the channel, which shares short animated videos about “did you know?”-type topics, had
