Audience Ratings - THE MEASURE

Chefclub Network Cooks Up Comeback

Despite the fight for online attention in the online cooking-sphere, one cooking-related publisher appears to be on the move. Audience Ratings data from Tubular Labs shows significant growth for both minutes watched and unique viewers for Chefclub Network’s U.S.-focused channel. * Chefclub earned 54.1 million unique U.

The Measure Newsletter

'Bridgerton' Knights Netflix With EMV Crown

This week On The Measure: * Bridgerton Helps Netflix Nap Earned Media Value Crown * U.S. Open A Hole-In-One For Watch-Time * Sweet Combo For Impressions, Purchase Intent * Zach D. Films Rises As Teens’ Top Creator * Can Disney, WBD MAX-imize Bundle Audience? * This Week’s Free Report: Commercials & Classrooms - TV&

CREATOR ECONOMY

Zach D. Films Rises As Teens’ Top Creator

Creator Zach D. Films has been a hit with U.S. audiences aged 13-17, quickly growing his following with a large collection of shorts videos on YouTube and Facebook. Audience ratings data from Tubular Labs shows the channel, which shares short animated videos about “did you know?”-type topics, had

CREATOR ECONOMY

Men Watched U.S. News Videos For 2.5x Longer Than Women

Tubular Labs Audience Ratings shows that in April 2024, U.S. men watched over 5 billion minutes of video content from the top 500 news & politics media creators across Facebook and YouTube.

CREATOR ECONOMY

Single Video Fuels Kids Roma Show Audience Explosion

The channel grew U.S. minutes watched by 283% month-over-month, to 959.5 million – No. 3 among all domestic media & entertainment creators.

CREATOR ECONOMY

SNL Heats Up, Even With Limited Election Content

Year-over-year, SNL is up 54.5% in terms of unique viewers.

SPORTS

Youth Sports Nets Larger Audience For SportsCenter

SportsCenter Next’s unique U.S. audience (across Facebook and YouTube) nearly doubled SportsCenter’s last month.

The Measure Newsletter

Big 4 Broadcasters Grow Reach Despite Fewer Ads

This week on The Measure: * Big 4 Broadcasters Grow Reach With Fewer Ads * Music Helps NPR’s YouTube Audience Get Younger * Playoff Watch-Time Keeps Growing for the NBA * European Creator Economy Heats Up * Introducing: The Stat Line Podcast * This Week’s Free Report: iSpot's 2023-24 Linear TV Season

CREATOR ECONOMY

News Publishers Net More Viewers in March

Other major publishers like Fox News and NBC News were relatively static, showing small month-over-month unique viewer declines of 1% and 3%, respectively.

CREATOR ECONOMY

Hulu Hits New Heights on Social

Hulu was the No. 3 media & entertainment creator in the U.S. in March, reaching 40.6 million unique U.S. viewers across both Facebook and YouTube.

CREATOR ECONOMY

Increased Uploads set The Dodo Up for Social Video Success

The Dodo is seeing its long-term social strategy pay off, according to new Audience Ratings from Tubular Labs.

CREATOR ECONOMY

UNILAD Rides Virality To Major March Audience Increase

The channel saw unique viewers grow by 45% month-over-month, rising to UNILAD’s highest levels in the last year.

CREATOR ECONOMY

Documentaries Fuel Frontline Social Growth

PBS’s Frontline saw social video viewership leap in Feb. 2024, as audiences tuned into full-length documentaries – specifically around “Democracy On Trial” (about Donald Trump) and “Amazon Empire” (about Amazon and Jeff Bezos). * Tubular Labs Audience Ratings data shows U.S. minutes watched across YouTube and Facebook grew by 24%

TV ADVERTISING

Oscars Ads Own Sunday Primetime

Numerous trophies were given out during the 96th Academy Awards on Sunday. But the ads during the event also collected some honors, as shown by data from iSpot: * The 2024 Oscars delivered 16.07% of primetime TV ad impressions on Mar. 10, which was three times more than the next

CREATOR ECONOMY

Nightcap Continues Its Rapid Rise On YouTube

Tubular Labs data reveals that the show increased its unique U.S. viewers across YouTube and Facebook by 43% month-over-month, while minutes watched climbed by 52%.

CREATOR ECONOMY

Lina Star Grows Unique Viewers On Social Video Nearly 5x, Year Over Year

ASMRLinaStar is only about 15 million unique viewers away from the No. 1 creator spot (Dylan Anderson), and less than 9 million behind MrBeast.

CREATOR ECONOMY

Media Companies Kick Off 2024 With Big Social Video Views

The three parent companies were the biggest properties on the two social platforms by U.S. unique viewers in January.

CREATOR ECONOMY

Cartoon Promos Boost Amazon Prime Video’s Social Watchtime, Audience

The new show helped fuel a 41% increase in Amazon Prime Video’s U.S. unique viewers across YouTube and Facebook, and a 74% boost in minutes watched.

CREATOR ECONOMY

December News Viewership Dips on Social Video

With consumers more focused on the holiday season, many news publications saw decreased U.S. unique viewership across Facebook and YouTube, according to data from Tubular Labs. While not universal across every news outlet – for instance, ABC News (the No. 1 news & politics publication by unique viewers) actually grew