BUSINESS OF DATA NBCU Putting More Data at Clients' Fingertips With Performance Insights Hub “We effectively prove that premium video really hasn’t gotten the credit it deserves for driving full-funnel impact,” said NBCU’s Gina Reduto
BUSINESS OF DATA TikTok Dances With DV to Get Deeper Attention Metrics 'We’re giving advertisers access to impression-level attention insights, empowering them to optimize ad creatives, ad placements and investment strategies on TikTok,’ said TikTok’s Lorry Destainville
BUSINESS OF DATA Ahead of World Cup, Marketers Can Target Five Types of Fans GWI survey categorizes soccer followers by their passions, habits and purchasing power
