THE MEASURE
  • BUSINESS OF DATA
  • CREATOR ECONOMY
  • SPORTS
  • TV ADS
  • DATA DOSE
  • REPORTS
Sign in Subscribe

Artificial Intelligence

A collection of 3 posts
iSpot Launches Sage to Bring the Wisdom of its Data to Clients Instantly
BUSINESS OF DATA

iSpot Launches Sage to Bring the Wisdom of its Data to Clients Instantly

Early users include General Motors, Airbnb
Feb 10, 2026 5 min read
Comscore Report Shows Marketers How AI Is Affecting Consumer Behavior
BUSINESS OF DATA

Comscore Report Shows Marketers How AI Is Affecting Consumer Behavior

‘AI assistants are shifting from novelty to everyday infrastructure embedded across platforms and used continuously,’ said Comscore’s  Smriti Sharma
Dec 9, 2025 6 min read
Ahead of World Cup, Marketers Can Target Five Types of Fans
BUSINESS OF DATA

Ahead of World Cup, Marketers Can Target Five Types of Fans

GWI survey categorizes soccer followers by their passions, habits and purchasing power
Nov 12, 2025 4 min read
Page 1 of 1
THE MEASURE © 2026
  • SUBSCRIBE
  • TEAM
  • ABOUT
  • CONTRIBUTE TO THE MEASURE
  • MEET WITH AN ANALYST
Powered by Ghost