BUSINESS OF DATA Netflix Looks to Bolster Data, Measurement as Ad Business Grows ‘We're going to be able to move more quickly than other streamers as we leverage pre-existing tech and data science assets and expertise,” said Co-CEO Greg Peters
BUSINESS OF DATA Marketers Closer To Getting Reach And Frequency Data From Aquila 'We’re not looking to reduce spend. We’re looking to better amplify our coverage,' said Alex Ganci of McDonald's.
