Applebee's - THE MEASURE

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Applebee's

A collection of 2 posts

Football Cooks Up TV Ad Reach

Football Cooks Up TV Ad Reach

iSpot's midseason NFL ad report highlights how the league keeps growing – despite already being a behemoth on TV already – as an audience reach vehicle. And how various industries, and especially restaurant brands, are cashing in. * Casual dining brands like Chili's and Applebee's are leaning

Applebee's Starts Year Rolling With The Stones

Applebee's Starts Year Rolling With The Stones

One way brands can get audience attention? Using a popular song like The Rolling Stones’ “Start Me Up,” as Applebee’s did early this year. Songtradr data shows that in the past four months alone, the song has been streamed nearly 30 million times on Spotify. That consistent and increasing