Applebee's - THE MEASURE

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Applebee's

A collection of 4 posts

Gas Station Videos + Linear & Digital Helped Applebee’s Drive 27% Lift In Patrons

Sure, video is literally everywhere now for consumers, but brands are still trying to find the unique marketing mix over platforms that helps drive [pun intended] optimal business results – be it box office ticket sales or web site visits. A study from MAGNA Media and leading, national on-the-go video network

Olive Garden, Applebee’s Dominate Casual Dining Streaming Ad SOV

Olive Garden, Applebee’s Dominate Casual Dining Streaming Ad SOV

Both restaurants have a streaming ad SOV of over 22% so far in 2025, per iSpot

Football Cooks Up TV Ad Reach

Football Cooks Up TV Ad Reach

iSpot's midseason NFL ad report highlights how the league keeps growing – despite already being a behemoth on TV already – as an audience reach vehicle. And how various industries, and especially restaurant brands, are cashing in. * Casual dining brands like Chili's and Applebee's are leaning

Applebee's Starts Year Rolling With The Stones

Applebee's Starts Year Rolling With The Stones

One way brands can get audience attention? Using a popular song like The Rolling Stones’ “Start Me Up,” as Applebee’s did early this year. Songtradr data shows that in the past four months alone, the song has been streamed nearly 30 million times on Spotify. That consistent and increasing