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Amazon Prime Day

A collection of 3 posts
L.L. Bean Beefs Up Back-To-School Focus
TV ADVERTISING

L.L. Bean Beefs Up Back-To-School Focus

Back-to-school TV advertising spend is down by 13% year-over-year on national linear TV, according to new data from iSpot. The data looks at all back-to-school themed ads across retail and clothing/apparel brands from July 1-Aug. 2 – so there's also time for this year's back-to-school season
Aug 6, 2025 1 min read
How Tariffs, Inflation Are Impacting U.S. Consumer Behaviors
REPORTS

How Tariffs, Inflation Are Impacting U.S. Consumer Behaviors

Tariffs and inflation have continually impacted U.S. consumer purchase behaviors this year, as the resulting economic pressures have them reexamining all manner of purchases. Wunderkind's U.S. Tariffs: Consumer Impact Survey Series quantifies these mindset shifts, with data around deal-seeking, outlook on the economy, its impact on
Aug 4, 2025 1 min read
39% of Consumers Reduced Amazon Prime Day Spend This Year
MARKETING

39% of Consumers Reduced Amazon Prime Day Spend This Year

According to a July study by Wunderkind, shoppers pulled back on Prime Day spending, with many citing overall budget constraints.
Jul 30, 2025 1 min read
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