Allstate - THE MEASURE

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Allstate

A collection of 4 posts

Allstate No. 1 Brand on Streaming With 1.15% SOV

iSpot's latest latest report reveals which advertisers had the highest share of voice on streaming in Q1 2025.

Insurance Mascot Mojo: Who’s Winning the Ad Wars?

Insurance Mascot Mojo: Who’s Winning the Ad Wars?

Liberty Mutual's LiMu Emu and Doug emerged as the winner for ad breakthrough, per a MarketCast analysis.

Progressive Owns 25% of Auto/General Insurance Ad SOV on Both Linear & Streaming

Progressive Owns 25% of Auto/General Insurance Ad SOV on Both Linear & Streaming

The auto and general insurance industry is a pillar of linear TV advertising: Discounting TV network promotions, the category ranked third for ad reach in 2024, behind QSR and automakers, according to iSpot data. And even more notable is that Progressive was the No. 1 brand across all industries by

MLS Wins Sponsored Facebook Video Views In July

CREATOR ECONOMY

MLS Wins Sponsored Facebook Video Views In July

Facebook video remains a busy place for publishers to get in front of viewers, and sponsors are happy to jump in on the audience reach. Data from Tubular Labs shows which U.S. media & entertainment pages delivered the most sponsored video views in July – a list led by Major