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A collection of 2 posts
Hilton Emphasizes Loyalty Perks to Score +16% Ad Breakthrough
TV ADVERTISING

Hilton Emphasizes Loyalty Perks to Score +16% Ad Breakthrough

MarketCast data reveals which hotel and home share commercials had the highest ad breakthrough.
Jul 8, 2025 1 min read
How 'Challenger' Brands Have Found TV Ad Success
TV ADVERTISING

How 'Challenger' Brands Have Found TV Ad Success

While brand market share doesn't guarantee TV advertising will successfully resonate with consumers – it can help. As a result, newcomers in various spaces sometimes have to try harder to cut through with audiences, since they're not just selling products or services, but introducing themselves altogether to
Dec 10, 2024 1 min read
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