BUSINESS OF DATA The Business Of Data With Jon Lafayette: Looking for Ads in All the Wrong Places The way television viewing has changed in the past decade has meant that folks who buy ads have had to rip up their playbooks year after year after year. In this week's newsletter we get a look at where to find consumers who watch ad-supported TV (spoiler alert:
Data Dose Newsletter Late Night TV's Comeback, Fueled By YouTube Late night TV's YouTube growth, Prebiotic Pepsi's successful TV ad start, and more in this week's Data Dose newsletter.
BUSINESS OF DATA Databricks Users Get Access to Truthset Data Quality Tools ‘We can tune accuracy and scale at a census level, providing a new layer of control that makes advertising more profitable,’ says Truthset’s Scott McKinley
BUSINESS OF DATA Election Spending Will Be Big In 2026 With CTV’s Share Jumping 25%, AdImpact Says Broadcast cointiues to get the lion's share of political spending, with $5.28 billion expeted to go to broadcast networks and stations
