TV ADVERTISING 53% of Marketers Prioritizing Outcomes-Based Buying in 2025 When asked to pick the most critical factor when buying and negotiating media, 53% of iSpot survey respondents said outcomes.
TV ADVERTISING Data: Ad Buyers Will Prioritize DSPs, Publisher-Direct This Year 62% of marketers plan to buy video ads through demand-side platforms, according to an iSpot survey.
