ACR - THE MEASURE

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ACR

A collection of 3 posts

Inscape’s Ken Norcross On Measuring OTA, And Inscape’s Tuner Data Product

Inscape’s Ken Norcross On Measuring OTA, And Inscape’s Tuner Data Product

In this interview from CES 2024, Ken Norcross, VP of Data Licensing and Strategy at VIZIO Inscape, helps us understand why measuring OTA TV is important, and how Inscape’s Tuner Data product is uniquely positioned to measure. Ken Norcross: Over the air is what most of us think about

Special Report: Advertising To Football Fans: Who They Are, What They Watch, And How To Reach Them

Special Report: Advertising To Football Fans: Who They Are, What They Watch, And How To Reach Them

One of the most powerful benefits of more accurate TV audience data is the ability to poke holes in conventional wisdom. The more that improved data can correct long-held misconceptions about TV viewership and advertising, the more opportunities there are to reduce waste, increase efficiency, and generate overall better results.

Special Report: Reach NFL & College Football Fans On Game Day, Regardless Of Where Or How They Watch

Special Report: Reach NFL & College Football Fans On Game Day, Regardless Of Where Or How They Watch

Inscape ACR technology captures viewership across linear & streaming, including the NFL channel, RedZone channel, College GameDay, & more! Sign in now or subscribe to get the FREE download link below.