ABC - THE MEASURE (Page 3)

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A collection of 59 posts

Coverage of Hurricane Idalia Boosts Weather Channel Into Network Ranking

Coverage of Hurricane Idalia Boosts Weather Channel Into Network Ranking

The Weather Channel jumps from No. 47 to No. 15, capturing a 1.55% viewership share for Aug. 28-Sept. 3.

ABC Leads Inscape’s Ranking of Most-Watched Networks for July 24-30

ABC Leads Inscape’s Ranking of Most-Watched Networks for July 24-30

ABC captured 6.19% of all live, linear minutes watched on TV last week.

No Joke, ABC Leads with ‘The Prank Panel’

No Joke, ABC Leads with ‘The Prank Panel’

ABC’s new reality comedy series The Prank Panel —starring Johnny Knoxville, Eric Andre and Gaboury Sidibe—tops the Promo Mojo ranker for the week ended July 2, making it TV’s most promoted show. ABC is joined by fellow traditional broadcaster CBS, which promotes the fifth season of reality

NFL Holds Power In Primetime

NFL Holds Power In Primetime

iSpot’s upcoming TV season ad recap dives into some of the industry’s biggest narratives from September through early May, including in-depth looks at specific dayparts and networks. One of the findings, shared with TVREV in advance: The NFL still owns primetime on the Big 4 nets – with 18.

Primetime Ad Minutes Still Climbing For Top TV Networks

Primetime Ad Minutes Still Climbing For Top TV Networks

Even as TV viewership continually shifts to disparate streaming services and alternative dayparts, there’s still a premium on primetime programming — as you’ll likely hear repeatedly during Upfronts. Perhaps as a result, ad time has kept climbing in primetime in the January through April timeframe. TVREV analyzed data from

ABC's 'American Music Awards' Was Most-Watched Promo for Nov. 14-20.

ABC's 'American Music Awards' Was Most-Watched Promo for Nov. 14-20.

Leading up to the 2022 American Music Awards, ABC was promoting the telecast heavily: a promotion for the awards show was the most-watched TV promo from Nov. 14-20, per TV ad impression data from iSpot.tv.

Which Brands Voted For Election Night TV Ad Impressions?

Which Brands Voted For Election Night TV Ad Impressions?

Election Night is huge for TV networks, and the unique evening of programming presents an opportunity for brands that choose to wade into those waters. Data from iSpot looks at the most-seen advertisers during Election Night coverage this year, with Voya Financial and Columbia Pictures leading the way among the

World Series Goes Head-To-Head With Football On Broadcast TV

World Series Goes Head-To-Head With Football On Broadcast TV

While football owns the fall, this year’s World Series still managed to compete for eyeballs across broadcast networks. Data from VIZIO’s Inscape shows that from Oct. 28-Nov. 5 the World Series accounted for 10.78% of minutes watched across ABC, CBS, Fox and NBC. That barely trailed the