2024 election - THE MEASURE

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2024 election

A collection of 12 posts

Streaming TV Preferred By Democrats, Republicans And Independents

Streaming TV Preferred By Democrats, Republicans And Independents

Despite today's perceived political divisions, there are still things that unite much of the United States... including TV platform preference. Recent LG Ad Solutions research included in TVREV's Political Advertising on CTV report shows that no matter U.S. audiences' political stripe, streaming is still

ABC News’ Unique Audience Soars On Social

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ABC News’ Unique Audience Soars On Social

ABC News’ reach increased 56% month-over-month, and was by far its highest monthly total in the last year.

72% of Marketing Execs Concerned About Election Impact on Strategies

72% of Marketing Execs Concerned About Election Impact on Strategies

A recent study from Wunderkind and studioID reveals that retail marketing executives are already bracing for the election's impact.

After Slow Start, Tim Walz Wins VP Finalist Reader Engagement Race

After Slow Start, Tim Walz Wins VP Finalist Reader Engagement Race

While Mark Kelly (U.S. Senator, Arizona) and Josh Shapiro (Governor of Pennsylvania) led early reader engagement around potential vice presidential selections, it was Tim Walz (Governor of Minnesota) who ultimately won the race – both in terms of getting the VP nod and hours from readers. * Data from Chartbeat showed

VP Buzz Gives Tim Walz Big Engagement Bump

VP Buzz Gives Tim Walz Big Engagement Bump

Tim Walz was not really a national name prior to Joe Biden withdrawing from the U.S. Presidential race. But as momentum began to grow around Kamala Harris's eventual picks for vice president, the Minnesota governor's gained rapid traction on TikTok – according to data from Tubular

CNN Gains Traction on Social During Election Cycle

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CNN Gains Traction on Social During Election Cycle

Audience ratings data from June shows CNN’s unique U.S. viewers across YouTube and Facebook rose 25% month-over-month to 27.3 million

Cable News Ad Reach Surges During Busy July

Cable News Ad Reach Surges During Busy July

During an incredibly busy July for news, the three big cable news networks gradually gained steam delivering larger shares of TV ad impressions – especially when it came to Fox News. Data from iSpot shows the network was No. 1 or 2 by ad impressions SOV every day from July 11

Biden Winning Pageviews Battle With Trump

Biden Winning Pageviews Battle With Trump

"Trump bump?" Maybe not so much anymore, as recent data from Chartbeat shares. Its Election HQ reveals that while pageviews for articles about both Joe Biden and Donald Trump have picked up in the new year, articles about Biden are still averaging significantly more per day. * Biden-related articles

Nearly 66% of Biden, Trump YouTube Viewers Are 45+ Years Old

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Nearly 66% of Biden, Trump YouTube Viewers Are 45+ Years Old

While we're still months out from the 2024 U.S. presidential election, you can already start seeing some trends emerge around social video consumption regarding the main candidates – Donald Trump and Joe Biden. Tubular Labs data shows Trump leading Biden by YouTube views, but of course, there are

A Super Tuesday for Fox News

A Super Tuesday for Fox News

The cable news network was No. 1 for TV watch-time on March 5 with a 7.29% viewership share.