Switzerland Tourism Taps Celebrities To Fuel YouTube Growth

Switzerland Tourism's YouTube channel found a significant increase in unique viewers, minutes watched, and more in September as they leaned into celebrity appearances to gain traction. 

According to Tubular Labs data, the Switzerland channel saw unique viewers rise 1,147% in September to 7.4MM, and minutes watched increased 313% to 17.6MM. The channel also saw an increase in both viewership and engagement. Views increased 383.6%, from 17.1M in August to 82.7MM in September, as engagement rose from 12.2k in August to 22k in September.

September’s top performing video, “Beautiful Autumn with Halle Berry and Roger Federer”, has quickly become the top performing video of the year thus far. The video gained traction, reaching over 13M views on Sept. 14 alone, and 119MM views to date. Halle Berry’s celebrity status and popularity kept the commercial as the top performing video on YouTube through the rest of the month, building momentum for the Switzerland channel and influencing their reach on YouTube.