'Summer House' Scandal: Data Behind The Hit Reality Series
It’s the news that has rocked the ‘Summer House’ cast and fans alike, as cast members Amanda Batula and West Wilson confirmed their shocking romance on Tuesday.
It has ripple effects through the show given Amanda is recently separated from her husband, Kyle Cooke, a fellow original cast member of the show, and West’s history with castmate Ciara Miller.
The news has set social media ablaze as new details continue to emerge regarding the secret romance, and its impact on the cast. With the show’s reunion reportedly set to film later this month, it’s a story that’s likely to continue to grow in conversation on social media and play out on Bravo soon.
Here’s how the show’s generating social video conversation from Tubular Labs:
- 225.6M views across platforms about ‘Summer House’ (Amanda’s husband, Kyle Cooke, is the top topic there by views)
- In the last three weeks alone, ‘Summer House’ – led by this burgeoning controversy – generated 3.8K videos and 130 million views.
From an advertiser perspective, iSpot data found:
- Since season 10's debut on Feb. 3, the show is No. 4 on Bravo by ad reach (10.13%) and No. 3 by spend (9.8%)
- Brands have spent over $6 million on ‘Summer House’ this season (which debuted in February)
- During last season, ‘Summer House’ was Bravo's No. 5 show by spend (7.34%) and No. 3 by reach (7.99%)
- Since the start of 2025, ‘Summer House’ is the No. 11 show on Bravo by spend, with $21.0 million – 3.49% of the total on the network.
- ‘Summer House’ is No. 8 by primetime spend on Bravo since the start of 2025, at $11 million.
