Streaming TV's Most-Seen Advertisers Of Q3 2025

TV's largest national linear advertisers are not always the same as the ones dominating streaming. It's a testament to the different ways advertisers are leveraging streaming's targeting capabilities, in comparison to the broad reach of linear programming (especially when it comes to sports and top syndicated shows).

Data from iSpot's new Q3 Unified TV & Video Ad Snapshot details the most-seen brands on streaming last quarter, showcasing how some have been putting more significant emphasis on streaming environments.

• QSR and automakers were two industries with a greater focus on local customers, and the differences come through in part via the gulf between streaming and linear.
• Hyundai (No. 3 on streaming. vs. No. 79 on linear), Nissan (17 vs. 155), Chick-fil-A (6 vs. 58) and Taco Bell (20 vs. 92) were all ranked far higher by share of streaming TV ad reach than they were on national linear.
• Year-over-year streaming ad impression SOV is climbing fast among linear TV’s top spenders, signaling a strategic shift across the board.
• Other spaces like retail and cleaning supplies also got in on the act; Target (No. 12 on streaming vs. No. 25 on linear) and Tide (15 vs. 46), as they used streaming to target specific consumers.

Check out iSpot's full report here for more on Q3 TV advertising.