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The Measure Newsletter

Streaming Advertising Needs Ad, Not Program, Measurement

The Measure

• 3 min read
Streaming Advertising Needs Ad, Not Program, Measurement

This Week On The Measure: 

  • Ad-Centric Research Shows Streaming Growth
  • Demographic Differences On Tariffs
  • What Else Are MrBeast Viewers Watching?
  • Pharma’s Growth (Or Lack Thereof) On Digital
  • Help Us, New York Knicks, You’re Our Only Hope
  • This Week’s Free Report: The Shoppable TV Report: 2025 and Beyond, From LG Ad Solutions

Ad-Centric Research Shows Streaming Growth

While Nielsen’s Gauge now shows ad-supported streaming from a programming perspective, there’s still a clear need for actual ad-centric analysis. iSpot’s new Q1 report reveals a monthly look at brands’ streaming ad reach vs. linear dating back to 2023. As of March 2025, streaming makes up 14% of the total. [READ MORE]

Demographic Differences On Tariffs

Nearly half (46%) of women and people over 65 are willing to pay up to 5% more for U.S.-made products, according to new tariff research from The Measure, working with our survey partners at MX8 Labs. The data also shows that 40% of consumers over 65 are willing to pay between 6% and 10% more for U.S.-made products. [READ MORE]. 

What Else Are MrBeast Viewers Watching?

MrBeast is a giant on social video, but he’s also outside of the budget of many brands. So what else are his viewers watching? Tubular Labs data quantifies audience overlap across platforms, showing how advertisers can reach a significant share of his audience via channels including Mark Rober and Law By Mike. [READ MORE]

Pharma's Growth (Or Lack Thereof) On Digital Platforms

TripleLift’s recent report on pharma advertising uses MediaRadar data to highlight significant YoY growth on mobile (up 24%) from January to October last year, while display ads and streaming are also soaring. [READ MORE]

Help Us, New York Knicks, You’re Our Only Hope

Barring a surprising Knicks run, the Stanley Cup and NBA Finals will be devoid of New York and LA teams for a fifth straight year. And the lack of those big-market clubs makes a significant impact on TV audiences — especially for the NHL and a tournament heavy on Canadian teams. [READ MORE]

This Week’s Free Report: LG Ad Solutions’ The Shoppable TV Report: 2025 and Beyond

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