Special Report: The Shoppable TV Report - 2025 and Beyond

From LG Ad Solutions

As CTV continues to grow, more advertisers are incorporating “shoppable” ad features to create seamless buying paths for audiences. The Shoppable TV Report: 2025 and Beyond, an update on last year’s extremely popular research study, reveals US consumer perceptions around “shoppable” TV advertisements一such as scannable QR-enhanced ads and interactive click-to-landing page ads一as well as subsequent purchasing behavior after seeing TV ads.

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