Special Report: The Efficiency Curve - Finding the Optimal Balance Between CTV and Linear TV Investments

From LG Ad Solutions

Discover the insights behind 224 billion impressions across various industries to learn how small adjustments in ad allocations can drive significant improvements in campaign efficiency.

In today’s fragmented TV landscape, advertisers face increasing challenges in finding the optimal balance between Linear TV and Connected TV investments to maximize reach, frequency, and campaign performance.

As audience behavior rapidly shifts toward connected platforms, traditional strategies anchored in Linear TV fail to capture the full potential of modern viewing habits. However, advertisers are uncertain how much of their ad spend should be allocated to CTV in order to drive critical KPIs.

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