Special Report: The CTV Trends Report

CTV is still growing — but the rules have changed.

Wurl’s March 2025 CTV Trends Report takes the pulse of the connected TV space and uncovers how both viewer behavior and advertiser strategies are evolving as the market matures. With FAST adoption rising, ad spend hitting new highs, and the fight for viewer attention intensifying, this report dives into key metrics like session length, hours of viewing, ad load, and fill rates to show where things are heading — and where the opportunities lie.

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