Special Report: The CTV Playbook For B2B Marketers

Can connected TV finally deliver the kind of measurable impact B2B marketers have been waiting for?

TVREV’s latest Special Report, The CTV Playbook for B2B Marketers, explores how connected TV is evolving into a precision tool for B2B strategy—where credibility is currency, awareness often takes a back seat, and the sales cycle is notoriously long.

But that’s changing.

In this report, you’ll find:

📌 How iSpot’s latest advancements are helping prove CTV’s value to B2B brands—tying top-of-funnel exposure to real outcomes.
📌 How Salesforce is using CTV to reduce waste and extend reach.
📌 How LinkedIn targeting data is making true B2B audience delivery on TV not just possible, but repeatable.
📌 How creative, emotional storytelling on CTV can now be backed by granular measurement and optimization.

If you’ve ever questioned whether TV can perform for B2B—or if your stakeholders need proof points—this is your next must-read.