Special Report: The Connected Gamer (US Edition)

From LG Ad Solutions

The global video game market is expected to reach $500 billion in 2025 (Statista), demonstrating just how much of a role video games play in most of our lives. LG Ad Solutions conducted a new research study, entitled The Connected Gamer, to understand how US gamers play and purchase video games (specifically console-based games) and the impact that CTV has on those purchase decisions.

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