Special Report: The 2025 Advertising & Marketing Report

Brought to you by Tatari

“We can’t afford to run a TV ad.”; “TV is great for awareness, but I need performance.”; “TV is a very difficult channel to measure.” Do any of these statements sound familiar? 

For years, marketers have viewed TV as an upper-funnel channel, accessible only to the brands with the biggest budgets. But this is one of the biggest misconceptions in modern advertising.

New research is proving that TV advertising is not just a top-of-funnel play—it’s an integral part of a performance-driven marketing strategy. 

According to a new research report conducted by Tatari and Marketing Brew, nearly two-thirds of marketers are currently investing in TV advertising - shattering the perception that TV is out of reach for most brands. 

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