Sign in Subscribe
REPORTS

Special Report: Do You Want To Build A Bundle?

The Measure

• 1 min read
Special Report: Do You Want To Build A Bundle?

Uncover key insights and stay ahead in the video entertainment industry

Are you ready to navigate the ever-evolving landscape of video entertainment? TiVo’s latest report “Do You Want to Build a Bundle?”, explores crucial insights into consumer behavior and market trends that will help you stay ahead of the competition.

Simplification is in demand: Consumers are actively reducing their number of TV services—from an average of 11+ to 9.9 services—seeking simplicity and bundled options across both paid and free streaming.

  • Content discovery remains a challenge: Despite fewer services, discovery is still fragmented. Word of mouth has resurged, and home screens and carousel ads are among the most effective ways to influence viewing.
  • FAST usage is up during primetime: 41% of FAST consumption happens in primetime, and consumer perception of quality is rising, though most viewers still only engage with a handful of the hundreds of available channels.
  • Sports is driving fragmentation—and opportunity: 80% of consumers watch sports, often jumping across two to three services to find games. Platforms that simplify access are more likely to win loyalty.

Sign in or subscribe now to download the full report below, and gain access to the latest consumer data and video trends to optimize your marketing and product strategies.