Special Report: Beauty & The Screen – CTV’s Impact on Beauty & Grooming Shopping
From LG Ad Solutions
The US beauty and grooming market is expected to surpass $100 billion in 2024 (per Statista), emphasizing the foundational role that beauty and grooming products play in our lives. LG Ad Solutions conducted a study entitled Beauty & The Screen: CTV’s Impact on Beauty & Grooming Shopping, to understand US consumer beauty/shopping preferences and the impact of CTV on those buying decisions.
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