Single Video Fuels Kids Roma Show Audience Explosion
The channel grew U.S. minutes watched by 283% month-over-month, to 959.5 million – No. 3 among all domestic media & entertainment creators.
Kids Roma Show, an offshoot of the popular Kids Diana Show, found a viral hit on YouTube in April with “Don’t Open the Door to Strangers,” which managed 148 million views after being published on April 5. Analysis of data from Tubular Labs showed that:
- The channel grew U.S. minutes watched by 283% month-over-month, to 959.5 million – No. 3 among all domestic media & entertainment creators. While the kids channel was already well-watched, the wildly popular video helped Kids Roma Show’s audience and watch-time surge month-over-month.
- It also saw unique viewers leap by 218% vs. March, which more than doubled its previous high.
- The stranger awareness-focused video isn’t Kids Roma Show’s most popular video just yet, but it’s already at No. 7 in just a month. Kids content like Roma Show regularly find virality, but not all are able to capitalize on it long-term to create lasting audience impact.
Given the show’s experience making the most of its evergreen videos before, it seems likely Kids Roma Show will be able to transfer its newfound attention into more audience growth and potential partnership opportunities.
