Ryan Trahan’s Road Trip Video Success

Creator Ryan Trahan hit his own highs for watch-time in June, thanks to a classic content concept: Road tripping. But this wasn’t just any road trip. Trahan’s series became (and still is) a daily endeavor that saw him visiting 50 states in 50 days.

• The idea is a departure from his previous creator, to instead focus in on longer-form videos, state highlights and an earnest desire to learn more about where he was going throughout the trip.
• While his kickoff video (from Texas) has the most views so far at 9.2 million, the daily release schedule creates an interesting study in playlist functionality and retaining viewers throughout series like this.
• Longer (most videos are 20-25 minutes) content also makes for a TV-like experience akin to what audiences might see on the Travel Channel – but through the lens of a creator approaching the endeavor more like a peer.
• Trahan’s dedication to keeping the series on-track has also kept engagement high as Tubular Labs data shows that his U.S. watch-time grew by 120% month-over-month, to 569.8 million (No. 24 among all U.S. accounts, ahead of various TV networks and mainstream news organizations).