Retail Ads That Drove Foot Traffic For Top Brands This Year

Now, more than ever, TV advertising needs real outcomes attached, especially for brands with brick-and-mortar store locations. As part of its TV transparency report about the first half of 2025, iSpot put a spotlight on three retail ads from top brands driving foot traffic among those seeing the spots on TV.

• iSpot notes that Dick's Sporting Goods leaned into what worked with star Will Arnett, continuing to utilize a spot that debuted around Father's Day last year to continue to drive store foot traffic in 2025; it measured 581.71% lift over the first six months of this year, despite the creative's relative age.
• Star power worked for Macy's, too, as Alison Brie returned to mobilize audiences for Mother's Day; which worked to great effect with 205.99% lift in the short window it aired.

As the cost of TV advertising continues to climb, so too do the abilities to effectively measure the impact of ads in order to maximize spend and create business results.

Download iSpot's full report (for free) for more insights around advanced audiences, foot traffic lift and how ad creatives resonated with viewers.