Quantifying The Global Reading Time Reduction

This Week’s Data Dose: 

• Global Article Engagement Time Dropped In Q3
• New Kids Video Player Emerges, With Shorts
• Consumer Preferences For Scoring Deals
• Celsius Goes All-In On NFL Advertising
• Price Isn't Biggest Factor For Returning Diners
• This Week’s Free Report: October Impact Survey Series, from Wunderkind

Global Article Engagement Time Dropped In Q3

Q3 article engagement time was down in nearly every region of the world, according to new data from Chartbeat. Latin America and Africa saw the largest drops, each seeing engaged time fall by more than eight seconds on average. [READ MORE]

New Kids Video Player Emerges, With Shorts

Kidzoki has quickly emerged as a rising player in kids videos. Tubular Labs shares that the publisher is uploading YouTube Shorts en masse (253 videos in the last 90 days) to compete with bigger names, and is already a top-25 kids content creator by unique U.S. viewers. [READ MORE]

Consumer Preferences For Scoring Deals

Consumers are now going directly to brands in order to get the best deals. Wunderkind data reveals that 48% prefer personalized email offers, while 39% are simply going directly to websites to secure the best prices. [READ MORE]

Celsius Goes All-In On NFL Advertising

Since the NFL season began, over 81% of Celsius's linear TV ad reach has come during games, according to data from iSpot. The energy drink company's new spot with Travis Hunter is its biggest TV investment to-date, but interestingly, the football visuals are what's most scoring with audiences. [READ MORE]

Price Isn't Biggest Factor For Returning Diners

Data from MX8 Labs suggests that price and value are less important for diners returning to a quick serve restaurant than food quality and taste. The survey found that 47% had food quality as a top factor bringing them back, vs. just 16% for price. [READ MORE]

This Week’s Free Report: Wunderkind’s October Consumer Impact Survey Series

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