Quantifying Jimmy Kimmel For Ads, YouTube
The data behind Jimmy Kimmel, NFL sponsors' most likeable ads, and more in this week's Data Dose newsletter.
This Week’s Data Dose:
- Trumping Focus For Kimmel Videos
- Eating Up Likeability With NFL Viewers
- 42% Have Used AI To Shop For Better Deals
- NWSL Kicks Sponsor Awareness Up A Notch
- Nearly Half Discover New Brands Via Word-Of-Mouth
- This Week’s Free Report: Publisher State Of The Union 2025, From Wunderkind
Trumping Focus For Kimmel Videos
The short-term suspension of Jimmy Kimmel Live was another major moment in President Trump’s ongoing battle with mainstream media. Trump taking aim at Kimmel also shouldn’t surprise. Nearly all of the show’s 100 most=watched videos on YouTube this year have been about Trump, according to Tubular Labs. [READ MORE]
Eating Up Likeability With NFL Viewers
iSpot data shows last NFL season’s top sponsor ads by both likeability and purchase intent. Some common themes: Fans ate up food ads, and celebrities (especially football-playing ones) were among the biggest hits. [READ MORE]
42% Have Used AI To Shop For Better Deals
According to recent data from Wunderkind, 42% of consumers have used AI to find better deals while shopping. That number is led by Millennials and Gen Z, however, while Boomers are largely resistant (67% avoid AI completely). [READ MORE]
NWSL Kicks Sponsor Awareness Up A Notch
NWSL sponsors have similar recognition to the NFL – according to recent data from MarketCast. Its new study shows NWSL sponsors had 41% aided awareness during the 2024-25, tied with the NFL for No. 1 in U.S. sports. [READ MORE]
Nearly Half Discover New Brands Via Word-Of-Mouth
Recent research from MX8 Labs reveals the top ways consumers discover new brands, with 48% reporting word-of-mouth as the top source. That number climbs even higher – to 62% – for respondents over 65 years old. [READ MORE]
This Week’s Free Report: Wunderkind’s Publisher State Of The Union 2025
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