QSR, Insurance Shine Among Streaming TV's Top Brands

This Week’s Data Dose: 

• TV's Top Streaming Brands Of Q3
• MLB Sponsors Hitting Home Runs With Fans
• NFL’s Watch-Time Sprints Past Previous Highs
• 30% Of Shoppers Plan To Reduce BFCM Spend
• Streaming Subscriber Revenue King
• This Week’s Free Report: Q3 Unified TV & Video Ad Snapshot, By iSpot

TV's Top Streaming Brands Of Q3

iSpot’s new Unified TV & Video Ad Snapshot highlights Q3's top brands by streaming ad impressions SOV; a list that looks distinctly different when compared to top linear advertisers. A key factor there is streaming's targeting capabilities, increasing its significance for industries like QSR and autos. [READ MORE]

MLB Sponsors Hitting Home Runs With Fans

Gatorade and Nike lead the way as the most recognized MLB sponsors, according to recent research from MarketCast. Those sponsors and others also scored well for consideration lift, potentially helping justify the partnership more for brands. [READ MORE]

NFL’s Watch-Time Sprints Past Previous Highs

Thanks in part to the free Chargers/Chiefs game to start the season, the NFL’s U.S. minutes watched on YouTube nearly doubled last September’s, according to Tubular Labs data. On top of the live-streamed game, the league also reduced focus on Shorts YoY. [READ MORE]

30% Of Shoppers Plan To Reduce BFCM Spend

New data from Wunderkind shows that nearly a third of shoppers plan to reduce Black Friday and Cyber Monday spend, as many consumers focus on discounts and essentials. [READ MORE]

Streaming Subscriber Revenue King

Stephen King adaptations generate significant demand and revenues for streaming services, as data from Parrot Analytics showcases. Since Q1 2020, Castle Rock leads among King properties, while demand looks high for Welcome to Derry. [READ MORE]

This Week’s Free Report: iSpot's Q3 Unified TV & Video Ad Snapshot

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