Q3 TV Ad Data: Spend And Minutes Increase, Reach Declines Slightly
Q3's topline TV advertising narratives, publishers missing first-party data investments, and more in this week's Data Dose newsletter.
This Week’s Data Dose:
- Minutes, Spend Grow As Q3 Ad Reach Is Stable
- Publishers Aren’t Invested In First-Party Data
- Verizon, Bud Light Net NHL Recognizability
- Convenience Helps Drive QSR Automation Adoption
- R-Rated Dramas Face Increased Box Office Hurdles
- This Week’s Free Report: Season’s Streamings, from LG Ad Solutions
Minutes, Spend Grow As Q3 Ad Reach Stays Stable
In advance of iSpot’s full Q3 TV ad report, the company shares some initial data around last quarter: Primarily, spend and ad minutes grew, while reach dipped slightly. Unified approaches are also the norm, even as ad focus consolidates around football and news. [READ MORE]
Publishers Aren’t Invested In First-Party Data
More than half of publishers understand that first-party data investment is important, and yet… just 26% actually invest. Wunderkind’s recent study highlights the revenues publishers are losing by lacking understanding around audience identity. [READ MORE]
Verizon, Bud Light Net NHL Recognizability
Just in time for opening night, MarketCast research reveals that Verizon and Bud Light are the NHL’s most recognized sponsor brands. Among the many other key hockey insights, MarketCast also shares that 73% of NHL fans watch 10 or more games. [READ MORE]
Convenience Helps Drive QSR Automation Adoption
QSR brands are increasingly utilizing automated solutions, with winning consumer results. MX8 Labs research shows 47% of consumers citing convenience as a reason to try automated restaurants. Another 61% also expressed comfort ordering via AI voice assistants. [READ MORE]
Le Creuset Catches Crossover Success With Pokémon
Tubular Labs data shows how Le Creuset’s enterprising collab with Pokémon took advantage of crossover between food & drink and gaming audiences – and powered 139x more views than Le Creuset Singapore’s typical Instagram posts. [READ MORE]
This Week’s Free Report: LG Ad Solution’s Season’s Streamings
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