Publisher State Of The Union 2025

Publishers are at a crossroads today, attempting to strike the right balance between revenue, relevance and maintaining reader trust. But how are they trying to thread the needle on all of those fronts? And are publishers actually succeeding there?

Wunderkind's new report, Publisher State Of The Union 2025, unlocks the stories behind the industry's biggest challenges today – and how some are even turning those into opportunities. Some of the report's top examples include:

• Branded content (72%) and subscriptions (70%) are the predominant methods of monetization for publishers today, according to C-suite and revenue respondents.
• 78% are leveraging AI for some aspect of content creation and distribution – which also means that 22% aren't. Part of that may be because...
• Half of publishers express concerns about generative AI reducing website traffic.
• Social media also remains critical, even as the landscape continually changes; 58% responded that these platforms are "very" or "critically" important to their overall business strategy.

Learn more about how publishers are keeping pace with the shifting media environment – and changes your own organization can make, too. Download Wunderkind's Publisher State Of The Union report today.