Promos Down, Insurance Ads Grow During H1 2025

Economic changes in the U.S. have seemingly brought on some major changes among TV ad industries. iSpot's H1 TV transparency report highlights some of the major trends as various categories show considerable ad reach climbs up and down relative to the same timeframe last year.

• TV networks and streaming services saw household TV ad impressions dip year-over-year – down 5.44% and 11.98%, respectively – due in part to possible consolidation and a growing demand to maximize revenues with paid ad slots.
• Auto & general insurance (up 16.16%) and cleaning supplies (up 32.24%) were some of the largest risers among top industries year-over-year, as economic factors drove a better environment for insurance and more time at home drives more desire to keep things tidy.
• In a similar vein, banking & payment brands (up 23.15%) and home improvement retail (up 29.40%) were also significant movers in response to environments that lead to more consumer interest in those areas.

Check out iSpot's full rankings and more from the first half in TV advertising in their new, free report.