PGA Tour Sponsors Hit Fan Loyalty Better Than NFL

This Week’s Data Dose: 

• PGA Sponsors’ Successful Swing With Fans
• Average Minute Audience’s Fatal Flaw
• Boomer-Or-Bust? Economic Anxiety
• Reaching New(er) Heights On YouTube
• R-Rated Dramas Face Increased Box Office Hurdles
• This Week’s Free Report: Contextually Relevant, from Gracenote

PGA Sponsors’ Successful Swing With Fans

MarketCast’s 2025 Sponsorship Effectiveness Report showcases the success PGA Tour sponsors have been able to generate with golf fans. PGA sponsors had higher affinity with fans than MLB, NBA, NFL and NHL sponsors did for 2024-25. [READ MORE]

Average Minute Audience’s Fatal Flaw

Advertisers have long been buying on average minute audiences. But they’re potentially overpaying as a result. iSpot data highlights how blowout games can create particularly large gulfs between average minute audiences and actual second-by-second impressions. [READ MORE]

42% Have Used AI To Shop For Better Deals

According to recent data from Wunderkind, 42% of consumers have used AI to find better deals while shopping. That number is led by Millennials and Gen Z, however, while Boomers are largely resistant (67% avoid AI completely). [READ MORE]

Reaching New(er) Heights On YouTube

Taylor Swift’s appearance on New Heights, plus her engagement to Travis Kelce, helped fuel a 10x increase in U.S. YouTube watch-time for the podcast in August. Better still: Viewers stuck around. Tubular Labs data shows that New Heights viewers were watching for over 36 minutes on average. [READ MORE]

R-Rated Dramas Face Increased Box Office Hurdles

The ceiling is getting lower for R-rated dramas at the box office. Data from Greenlight Analytics shows R-rated originals are having a tough time with awareness and theatrical intent, regardless of star power. [READ MORE]

This Week’s Free Report: Gracenote’s Contextually Relevant

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