Television

Paramount Network's 'Yellowstone' is the Most-Watched TV Promo for Nov. 7-13

Eleanor Semeraro

Nov 17, 2022 • 1 min read

Yellowstone returned for its fifth season on Nov. 13, and leading up to the premiere, Paramount Network was heavily promoting it on TV: Per data from iSpot.tv, an ad for the series is TV's most-promoted promo as ranked by TV ad impressions during the week of Nov. 7-13. It also scores the highest iSpot Attention Index (122) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Impressions: 921,972,277
Interruption Rate: 1.83%
Attention Index: 122 (22% fewer interruptions than avg.)
Imp. Types: National 95%, Local 3%, VOD/OTT 2%
In-network Value: $2,971,549
Out-of-network Est. Spend: $8,316,356

Check out Next TV's Promo Mojo to see the rest of TV's most-promoted programing during the week.