SPORTS Data: Travel Brands Book Ticket For Big Game Travel advertising has historically been hot-and-cold during the Super Bowl, but the industry already has two spots locked in this year between Booking.com and MSC Cruises (there could be more still yet to be announced, too).
SPORTS Are QSR Brands Staging Super Bowl Comeback? Back in 2010, iSpot data showed that 11% of Super Bowl ad minutes were dedicated to restaurant – primarily QSR – brands.
SPORTS Survey: NFL Politicization Has Declined Since 2019 The NFL's perceived "politicization" has decreased over the last five years – at least according to an annual iSpot consumer survey around the Super Bowl.
SPORTS Super Bowl Ads Aren’t As Likable As They Once Were Data from consumer research company MarketCast suggests that Super Bowl ads aren’t nearly as likable as they used to be: Peak Big Game ad “likeability” over the last 12 years was highest before 2015.
SPORTS Characters Win Over Visuals During Super Bowl The competition during the Super Bowl isn’t just on-field — with such a massive audience, it’s a battle of the brands to stand out during the commercial breaks.
SPORTS Same Game. Different Audiences. Measuring Super Bowl Impact Across Generations Different demographics respond to Super Bowl promotions in varied ways, influenced by their preferences for communication channels and types of offers.
SPORTS Shorter Super Bowl Ads Grow As Minute-Long Spots Dip While Super Bowl brand ad minutes are on the upswing, the average length of a Big Game ad has been decreasing over the last few years, according to iSpot data.
SPORTS EV Decrease Comes To Super Bowl Sunday Automakers seem to be hitting the breaks on electric vehicle TV advertising — and that includes during the Super Bowl — per iSpot data.
SPORTS Total Advertisers Balloon During Super Bowl Since 2010, the number of brands advertising nationally during the Super Bowl has jumped nearly 57%, according to data from iSpot.
Members only REPORTS Special Report: Viewer Trends Across the Streaming Landscape The Measure worked with MX8 Labs to uncover insights on viewer preference, experience, content appeal and more across top streaming platforms as well as free ad-supported TV services (FASTs).
SPORTS Will Beer Bubble Up in Super Bowl LIX? It’s looking like alcohol brands will make a comeback this year: Anheuser-Busch InBev alone already has five spots set for Super Bowl LIX, and Coors Light will also make an appearance.
SPORTS Super Bowl Brand Ad Minutes Up 30% Since 2010 For many people, the Super Bowl’s appeal isn’t just about the game, but the ads. Over the last few decades, brands have really leaned into the creative aspect of Big Game ads, using humor, celebrities and pop culture references to delight viewers.
SPORTS TikTok's Biggest Super Bowl Video Is From AJ & Big Justice, And Doritos Before the Super Bowl plays out on TVs across the U.S., there's another major push occurring on smaller screens, as Big Game advertisers and media partners work with creators to push awareness/buzz.
SPORTS Over 71% Of Super Bowl Ads Since 2020 Featured Celebrities Data from iSpot reveals that since 2020, 71.6% of Super Bowl ads have featured at least one celebrity.
SPORTS Automakers Park Super Bowl Ad Focus In Recent Years Once a behemoth during the Super Bowl, automakers have faded as a "big game" advertiser in recent years – as data from iSpot shows.
SPORTS Data: Racy Super Bowl Ads Worth The Risqué? Data from iSpot Creative Assessment goes back to 2014 to reveal the sharp downward trend in ads scoring for "risqué" among those surveyed.
CREATOR ECONOMY Social Video Study Reveals Stark Generational Differences In the decades since YouTube debuted in 2005, video content has become a cornerstone of not just social media, but of the entertainment and advertising world writ large, with its high rates of engagement and ability to influence purchase decisions. And these days, more people than ever — especially younger generations
The Measure Newsletter For Some (But Not All) Top Creators, It's TikTok-or-Bust This week's newsletter is sponsored by: This Week On The Measure: * TikTok + The Need For Platform Diversification * Are Sportsbooks Betting On Parlay Ads? * TikTok's Resilience And Short-Form Video * Consumers Played A Holiday Waiting Game * States Where Swift Stacks Up Best Vs. Chiefs * How Peacock Leans On
SPORTS States Where Swift Stacks Up Best Vs. Chiefs How does the team stack up against its most famous fan, Taylor Swift, in terms of volume since the start of the playoffs? We dove into some Google trends data to find out more.
MARKETING Targeting, Measurement Top 2025 Media Investment Trends Omnichannel approaches can present numerous challenges for today's advertisers – but also a multitude of opportunities, provided proper strategies (and partners) are already in place. To kick off the year, Teads recently published a report on five key media trends in 2025, starting with a deep dive into the
SPORTS Are Sportsbooks Betting On Parlay Ads? Sports betting has quickly grown into an escapable part of the U.S. fan experience, and beyond just simple bets, there's been a major emphasis on parlays – where bettors can be encouraged to wager on longer odds because of the idea of bigger paydays. Of course, many of
CREATOR ECONOMY Top TikTok Creators Show Importance Of Platform Diversification TikTok's short-term ban highlighted how successful many (especially U.S.) creators are on the platform – but also how essential it is for all creators to find platform diversification in order to maximize audience reach. Data from Tubular Labs shows how top TikTok creators approached platform diversification in a
TikTok Featured Next In Media: Tubular's Erica Ortega On TikTok's Resilience And Short-Form Video Tubular Labs' Erica Ortega speaks with Next in Media's Mike Shields about TikTok's dominance and resilience.
MARKETING eCommerce Data: 65% of Consumers Waited For Holiday Discounts According to a consumer retail survey conducted by Wunderkind, consumers are growing more strategic with their eCommerce holiday shopping activities.
The Measure Newsletter Increasingly Living In A TikTok-First World This week's newsletter is sponsored by: This Week On The Measure: * For 18- to 24-Year-Olds, Video Is TikTok-First * Are Electric Vehicle TV Ads Powering Down? * Zendaya, Creators Win Golden Globes * How Netflix Keeps Its Industry-Best Churn Rate * This Week’s Free Report: LG Ads + iSpot’s "The
