THE MEASURE (Page 4)

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CIMM Report Says Ad Industry Can Support ‘At Least Two’ Currency Providers

BUSINESS OF DATA

CIMM Report Says Ad Industry Can Support ‘At Least Two’ Currency Providers

Some issues make it difficult to switch providers

Self-Care Content Sees Sharp Decline To Start 2026

CREATOR ECONOMY

Self-Care Content Sees Sharp Decline To Start 2026

While wellness and self-care remain a common point of interest for audiences during the new year–with new beginnings and new year resolutions–wellness content has seen a drastic decline at the start of 2026 compared to the start of last year. Not only are wellness creators creating less, but

Consumers Can Spot AI Videos — And It Can Hurt Brand Trust

A study from Animoto found that 36% of consumers say seeing AI videos lowers their trust in a brand.

CTV Expected to Lead Way As Ad Industry Grows in 2026, Mediaocean Study Says

BUSINESS OF DATA

CTV Expected to Lead Way As Ad Industry Grows in 2026, Mediaocean Study Says

Local TV, national TV, and print face the sharpest cuts (36%, 34%, and 49%, respectively) as budgets shift toward channels that appear to provide greater precision, flexibility, and dynamic optimization.

Ad Production Expands Beyond California, New York

Ad Production Expands Beyond California, New York

New York and California continue to lead commercial ad production market share, but other regional hubs have also emerged around the country as a growing reflection of changes in how/where work gets done. Extreme Reach’s new report, XR State of Pay, details these new geographic shifts, which could

Star Power vs. Soundtrack: What Boosts Consumers’ Enjoyment of Ads?

Star Power vs. Soundtrack: What Boosts Consumers’ Enjoyment of Ads?

More than half of consumers say music plays a key role in the ads they enjoy most, MX8 Labs found.

Super Bowl Prediction: Commercials Will Feature Celebrities

BUSINESS OF DATA

Super Bowl Prediction: Commercials Will Feature Celebrities

iSpot data also show ads tend to feature “buy now” brands and humorous content

Report Shows How to Find and Influence Black Consumers

BUSINESS OF DATA

Report Shows How to Find and Influence Black Consumers

Neilsen says reflecting interests and culture builds a stronger business for brands.

Jury Orders EDO to Pay $18.3 Million to iSpot for Breach of Contract

BUSINESS OF DATA

Jury Orders EDO to Pay $18.3 Million to iSpot for Breach of Contract

iSpot alleged that EDO's new products were “built on the back of iSpot’s data and product” and designed to take customers and market share from iSpot.

How IHOP Turned Fantasy Punishments Into a Branding Powerhouse

How IHOP Turned Fantasy Punishments Into a Branding Powerhouse

IHOP recently capitalized on a legendary cultural phenomenon: the 24-hour pancake-eating punishment for last-place fantasy football finishers. By partnering with the New York Giants’ Malik Nabers—whose season-ending injury doomed many a fantasy roster—the brand successfully transformed a "seasonal heartbreak" into a massive cultural moment. This strategic

CIMM, WFA Take Crack At Cross-Media Measurement

BUSINESS OF DATA

CIMM, WFA Take Crack At Cross-Media Measurement

‘Varying methodologies and regulatory constraints continue to create challenges for the industry,’ said CIMM’s John Watts

How 'Heated Rivalry' Brings LGBTQ, Hockey Audiences Together

CREATOR ECONOMY

How 'Heated Rivalry' Brings LGBTQ, Hockey Audiences Together

The hit gay hockey romance series Heated Rivalry has taken the world (and internet) by storm, receiving one of the highest ratings on IMDB and reaching #1 on HBO Max soon after its release. However, this viral buzz is not just around the TV show itself, but also on the

The Browser Is At Its Breaking Point, Shift Report Finds

The Browser Is At Its Breaking Point, Shift Report Finds

“When 1 in 5 users has 11 or more open tabs, what was once a feature becomes a distraction,” says Shift CEO Neil Henderson.

Fullthrottle.ai Launches DSP to Accelerate Auto Campaigns

BUSINESS OF DATA

Fullthrottle.ai Launches DSP to Accelerate Auto Campaigns

'That’s our guarantee. Two minutes and your campaign’s live,' said fullthrottle's Amol Waishampayan

NFL Season's Top Advertisers: Insurance Wins

NFL Season's Top Advertisers: Insurance Wins

On the field, this NFL season was one filled with parity and the unexpected – especially without one clearly dominant team and the long-successful Chiefs stumbling to their first losing season in 15 years. The added intrigue seemed to pay off for TV networks and advertisers as well. On the advertiser

What's The Current State Of Advertising Pay?

What's The Current State Of Advertising Pay?

Advertising has changed significantly in recent years, with major disruptions to everything from talent strategies and production geographies, to targeting, segmentation and campaign economics. Understanding these shifts is essential for brands and agencies of all sizes, which is why Extreme Reach has released its new XR State of Pay report

Athletes Scoring Bigger Bucks for Appearing in Commercials: XR Report

BUSINESS OF DATA

Athletes Scoring Bigger Bucks for Appearing in Commercials: XR Report

Payments to sports stars up 106% since 2019 to almost $250 million

Web Video Company SeenThis Names Agency Vet John Osborn U.S. President

BUSINESS OF DATA

Web Video Company SeenThis Names Agency Vet John Osborn U.S. President

Sustainable tech firm looks to grow business with publishers, agencies and marketers

57% of Consumers Fatigued By Volume of Pharma TV Ads

57% of Consumers Fatigued By Volume of Pharma TV Ads

MX8 Labs' report highlights a complex relationship between viewers, drugmakers and the ads designed to shape conversations with clinicians.

The Business Of Data With Jon Lafayette: Disney Shows Off Data and Tech at CES

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Disney Shows Off Data and Tech at CES

The Consumer Electronics Show has beecome a big gathering spot for people in the ad industry. No wonder. The ad business has become increasingly dependent on tech and data and showing you have technology chops is now table stakes. Several companies made announcements about their tech and data plans this

Disney’s New Metric for Advertising Success

BUSINESS OF DATA

Disney’s New Metric for Advertising Success

‘This year we’re doubling down on giving you more control in measurement and performance,” said Disney’s Rita Ferro